Little Creek Content

5 Common Blogging Mistakes That Bore Your Audience

5 common blogging mistakes Raise your hand if you read every article that comes through your news feed. Since I can’t see if you raised your hand or not, I’ll assume you didn’t.

The harsh reality is the internet has overwhelmed us all with information we don’t need. Unfortunately, if you’re a blogger, this makes your job more difficult.

Capturing and keeping the attention of the average adult is like trying to get a 3-year-old to listen to you after eating 2 pieces of chocolate cake—it just isn’t going to happen.

That is, of course, unless you have something more interesting to offer.

The first step to creating ‘something more interesting’, is to recognize where you’re going wrong.

Take a look at the following five blogging mistakes and ask yourself honestly if any of them sound like you, and then actively seek to change your ways.

  1. Being a Showoff

We get it. You’re an expert in your field. Blah, blah, blah. Blog readers don’t care how much experience you have, and they certainly don’t want to hear you ramble off technical jargon.

They require plain English to stick around. Stop letting your expertise get in the way of writing an engaging blog post. Avoid unnecessary words and get to the point. Your audience will be grateful.

  1. A Lack of Personality

Static wording that doesn’t show your personality will kill your writing.

Let’s be honest. There is literally nothing new on the internet.

Most of it is just rehashed content that you can find on a hundred other websites. The trick is to make your posts engaging by developing your writing personality.

Use your humor, charisma, or individual experiences to draw your readers into your posts. Don’t be afraid to be yourself. After all, that’s really who you want your audience to fall in love with.

  1. Writing Only for SEO

This is one of the most common requests I get from my clients. They mistakenly believe that if they send a bunch of keywords my way, and tell me to put them into the text 12 times each, their website will rank higher.

Newsflash: it doesn’t work that way!

If you’re serious about engaging an audience and connecting with real clients, your content needs to be good. Damn good. And keyword stuffing never did anyone any good. In fact, your SEO strategy is secondary to the quality of your posts.

Think of it this way, if headed out to eat at one of the most highly ranked restaurants in the city, you’d expect the food to be good once your meal arrived, right? But what would happen if the waiter sat down a plate of Cheetohs in front of you? You’d be furious! And you definitely wouldn’t come back.

Similarly, if and when your website secures the coveted spot on the front page of Google, make sure your content is valuable and worthy of the position.

  1. Putting Word Count Over Quality

I say this as a writer, and as a virtual friend, STOP concerning yourself with word count!

If you can write 500 words of content and get your message across, great. If you can do it in 400 words, all the better. Your audience does not want to sift through a 1,000-word blog post to find valuable information, and they won’t.

The length of your blog post isn’t as important as its content. Edit your posts until every single sentence has a purpose. Otherwise, you’re wasting both you and your readers time.

  1. Pushing Yourself to Post Every. Single. Day.

Sure, daily blog posts sound good in theory, but they aren’t necessary. Your audience loses interest the more you saturate their inbox with content they aren’t reading.

If you have nothing to say, then don’t write. Save up your writing juices for moments you’re inspired to write about a topic, and then give it your all.

With so much content on the web, when readers run across a blog that is enthusiastic, full of life, and meaningful, they cherish it. That should be your goal.

Stop boring your audience. Learn how to write with a purpose other than SEO, and transform your blog into something people treasure. Writing from the heart is an art, however, but if you can do it you’ll create a lasting experience for your readers.

Conversion Killers in Your Copy—3 Tips to Overcome Them

conversion killers, web copy, sales

Think back to the time when you bought your first car. You probably walked eagerly to the dealership and drooled at the mouth contemplating which car on the lot would be yours.

You knew what you wanted, but the question was, would you get it.

A dealer met you on the lot and said things like, “Oh, this is your first time buying a car, eh? Well, I’ll make sure you get exactly what you’re looking for.”

The only problem is, he didn’t.

In fact, he did exactly the opposite. He hooked you up with a Junker that your parents approved of but you couldn’t stand to drive. You knew right there and then that you would never trust another car salesman again.

While this is an extreme case, it shows what happens when you have a negative experience with someone in the sales industry.

And it happens to all of us. We lose trust, and build up resilience to the false claims and smooth talk that flows effortlessly from those who are clearly only in it for the money.

Unfortunately, this ‘resilience’ can translate into paranoia over time. The more negative experiences we have, the more distrustful we become.

Fear of Being Fooled

The fear of being fooled by a salesperson is very real indeed, and it can play a pivotal role in killing any chance of conversion for your business. Unfortunately, these conversion killers in web copy are more than prevalent in most small business websites.

You can make all kinds of claims, but the reality is if you can’t provide some sort of evidence, you aren’t likely to win people over. Your audience doesn’t want to be a fool, and they will play it safe by choosing not to make a purchase.

3 Tips to Fight Back Against Conversion Killers

Fortunately, there are ways to move people past their fears and distrust.

1. Provide High Value Content

The more powerful and understandable your content is, the better your chances are of converting.

Don’t just post one article that contains high value content and leave it at that. Be consistent, and fill your website with valuable information that persuades your readers to take action. You may even need to hire a professional writer to keep up with the web copy on your site. Do what it takes to build credibility. It’s an investment that will pay off.

2. Build Trust

Most people mistakenly put design above content when building a website. However, your web copy has a powerful influence on your audience.

Make sure to add sections where your picture is clearly visible, where your contact information is available, and place plenty of reasonable calls-to-action. You can also add a FAQ section where you respond in your own words to questions and concerns your customers might have.

The goal is to build trust by letting people know you are a real person.

3. Put Your Customers First and Demonstrate Value

Proving you are trustworthy isn’t easy, but if you put your customer’s needs front and center, you have a better chance of succeeding.

Focus on what they want to know when they arrive at your website. Ask yourself what type of web copy you need to touch their hearts. Demonstrate the value you offer through consistency and commitment, and you’ll defeat conversion killers once and for all.

If you’ve scanned through plenty of sites looking for the best Austin writers for your web copy, I understand the struggle. I help small businesses achieve high value content that converts through powerful blog posts, articles, and of course web copy. I’d love to chat with you about how to improve your sales. Contact me here and we can start brainstorming on how to expand your website’s conversions!

The Ultimate Guide to Writing Killer Blog Posts!

Have you ever read a blog post that was almost impossible to get through because it was sooo boring? Did it matter to you that the author was an expert on the topic discussed? Probably not.

Now think back to a blog post that sucked you in from the first sentence. One that you couldn’t wait to follow all the way down the page. What was different about it? Was it the way it made you feel?

The best blog posts tell a story, provide valuable information, and make you want to read them from start to finish. If you’re ready to take you content from less than to killer, then you need this blog post in your life. Let’s get started!

Preparing to Write

  • Find Your Audience

You can’t write anything worth reading unless you are familiar with your audience. Writing a blog post requires you to connect with your audience and understand their needs, desires, and fears. Get inside their head and contemplate what they want to know before you so much as type a word in a word docx.

For example, if you sell golf products, the last thing you want to write about is beauty cosmetics. Refining your audience further, you may want to target men in the age range of 40-60 in your writing.

See the pattern?

The goal is to find your audience, refine them, and then find out what they like. Then and ONLY then can you write for them.

  • Clearly Define Your Topic

What if I started this post out talking about how to create a blog and went off to talk about the new iWatch from Apple? Sure, maybe you’d have been down for that, but that’s not the point. As a writer, I should know the importance of staying on topic, and my writing should reflect that. The same can be said about your blog writing. Get a topic and stick with it. Deviating will confuse readers and reduce any possibility of growing traffic.

  • Suck Them in with a Badass Title

Nothing gets people to click on your blog like a kickass title. When writing your blog title, ask yourself, would this draw me in to start reading? If the answer is, “meh” then you might want to reconsider it. A kickass title should be original, thought provoking, and a tad bit mysterious.

  • Focus on Quality

No matter how amazing the title of your blog is, however, if the content is poorly written, researched and tied together then your efforts were in vain. Quality content is hard to find on the internet, which is why Google puts it on a pedestal. The higher quality you offer, the more traffic you’ll get. That’s a fact.

Remember, your readers are there for information, preferably information they can’t find anywhere else, or at the very least a fresh perspective. Offering quality content in a unique format and from a professional perspective is essential if you want to write a top-notch blog post.

  • Get Busy Reading

Before you put finger to keyboard, do your research. Every good journalist knows you have to do research to write a quality piece. While that might not mean you interview top professionals in the industry, it does mean you have to get busy reading.

Stephen King said it best, “If you want to be a writer, you must do two things above all others: read a lot and write a lot.”

There is no shortcut. Write a lot and read a lot, and you’ll see your readership grow. I guarantee it.


Choose Your Style/Technique

  • Make it Scannable

Readers love white space. They simply don’t have all day to read your clunky paragraphs, and there’s a good chance they will click away if you’re determined to write that way. For better results, space your content out with bullets and plenty of headings.

  • Get to the Point

Posts averaging around 500 words are ideal, longer than that, and they tend to ramble. Use short paragraphs, and state your point clearly in the first paragraph or two.

  • Opt for Lists—If Your Topic Calls for Them

Use lists whenever possible. This doesn’t necessarily mean numbered list, but anything that generates quick and easy facts for readers is ideal. This ties back into my previous point regarding kickass titles. If you can make it a numbered or list style blog, you’ll get serious traffic.

  • Offer A Fresh Take

Let’s face it, there is nothing new on the internet. But that doesn’t mean you can’t offer a fresh perspective. You are a unique person, after all, so surely you have a unique take. Use it to your advantage to make your content standout.

  • Use Images

Consider this fact: articles and blogs with images receive 94% more total views than those without. Use images to help tell your story and breathe life into your ideas by spacing them throughout the content.

Start Writing

  • Pay Attention to Grammar, but Not Too Much

You can’t get anywhere with your blog until you start writing, so don’t hesitate to unravel your ideas on to the white space of a word doc even if your grammar sucks. The English language is complicated, and by and large, your audience won’t notice a slip up or two. Relax and start writing.

  • Be Consistent

Once you start a blog it is critical that you stick with it. Once you build a following you have to keep them happy by churning out more of your stellar content on a consistent basis. In the beginning, posting once a week is sufficient, but as your readership grows they will likely expect new content daily. Keep them satisfied and stick with it. It’s totally worth it!

I truly hope these tips for writing a blog post bring you more traffic and inspire you to put your thoughts onto the page. You never know how thrilling posting content can be until you do it, so get started today!







Copywriting Tips & Tricks To Turn ‘Traffic’ into Customers

Traffic, content


As a small business owner, or as someone in sales, your number one goal is to make the sale. You’re willing to do anything and everything to get people to click the ‘buy now’ button on your website.

But your single-minded focus to make the sale could be preventing you from reaching your goal.

The problem is, what you want doesn’t really align with what your customers want. They’re looking for a change in the way they live, a better way to make money, or an improvement in their physical or mental health.

It’s up to you to share the desires and goals of your customers through your copywriting. Here’s a few ways you can turn your ‘traffic’ into buying customers through your sales copy.

Forget About the Sale

If I ask you to not think about a large pink elephant, what’s the first thing that pops into your head? Is it the elephant? Is it impossible to stop thinking about the elephant?

Marketing and copywriting is sort of like that. If you can’t unlock your focus on the sale, you’ll get lost in over-selling your products or service and lose your customers along the way. Fixating your writing solely on making a sale will put your customers off, which is the opposite of what you’re trying to do.

Understand Their Vision

So if your customers aren’t thinking about ‘buying your product’ what are they thinking about?

That’s the trick. You have to get inside their head to write copy that resonates with their needs.

Imagine for a second, that you’re a mom looking for a stroller. You head to the store and run into an overly zealous sales associate who hones in on the price of their strollers—assuming you want the cheapest version of the product.

Do you think the price is the most important factor?

Probably not. More than likely, you want to know about the safety features, the quality of the brand, and what other moms think about it.

When you handle your sales copy like the overeager sales associate, you’ll lose your audience point blank. You have to understand what they want, the information they’re looking for, and how to write it in a way that moves them. Then and only then, will you turn your traffic into customers.

Write for THEM

Now that you know what your traffic is looking for, it’s time to put it on the page.

If you’re trying to sell products your descriptions should reflect what your customer’s want to learn. Sure, tech specifications are great if you’re selling software but not so great if you’re selling strollers to moms.

Put yourself in a mother’s shoes. What would YOU want to know about your strollers? The exact dimensions? The colors available? No. You want to know what it does, how it does it, and how safe it is for babies.

Your customer’s subjective concerns should motivate and guide your sales copy from start to finish.

Use Active Language

If all you can do is hound on, “Get yours today!” and “Our product is amazing!” you will have trouble gaining your customer’s attention.

Instead, highlight the transformation your customers will make once they do purchase your product. This takes them beyond the initial sale and gets them excited to click the “Buy Now” button.

When you use active language like, “This stroller will give you peace of mind as you push your newborn or toddler through your neighborhood” you paint a picture for your target audience. One in which they are already using your product. This builds a connection and moves them past the purchase.

Don’t Be Mysterious

What will your customers experience when they place an order? Build anticipation by telling them what comes next after they make a purchase. Will they get a confirmation email? Let them know. Does your product come with special offers? Tell them.

Build confidence in the purchasing process by guiding your customers through it before they even go down that road.

Give your customers a hand by honing your copywriting skills and on-page sales copy. Doing so will ultimately give your business the boost you are looking for.


If you need help constructing copy that leads customers beyond the buy button, then contact me! I will happily take a look at your content and offer advice for creating better sales copy that entices your target audience.



5 Ways to Use Twitter to Drive Traffic to Your Content

twitter-1174824_1280Even if you’ve hired the best content writer in the world, you still need a marketing plan to get people to read what they wrote. Ultimately, your promotion strategy is as important as blogging itself.

Twitter has over 500 million users worldwide. Each account represents a user who could potentially help your blog go viral. How do you expect to tap into Twitter’s marketplace if you’re not using it to drive traffic to your website?

When used properly, Twitter can give you the extra ‘oomph’ you need to get your blog rock ‘n and rollin’. So the real question is, how to use Twitter the right way. As a copy writer, I’ve tried tweeting out my blog title in a desperate—and somewhat pathetic—attempt to drive traffic back to my blog. The results? Disappointing, to say the least.

You don’t have to go through the same painful learning curve I did. I’ve been through the failures and I’ve found a few helpful strategies that do get people from the Twittersphere into my little corner of the world wide web, and I’m sharing them with you down below.


  1. Entice people to share your content

Get creative. Instead of simply tweeting, “Read my new blog post here” and sharing a link, make people want to check it out, and do it in 10 words or less. Pull out an interesting point and turn it into a short tweet.

  1. Quote Your Blog Post

Grab your audiences’ attention with a quote from your post. Use one that summarizes your content and makes it appetizing. Research shows that tweets with quotes get click through rates 54% higher than those that don’t use them. Give people something to retweet.

  1. Show me the proof

If your post has stats to back it up, or if you can pull some information that supports your article, use it in your tweet. Make it your mission to use intriguing facts that get your followers talking.

Example: “Did you know in 2014 there were 17 million fewer twitter followers? Find out more by clicking here.”

  1. Use Hashtags Intelligently

Hashtags are the quintessential way to connect with a broad-spectrum audience. If used correctly, you can easily drive traffic to your blog. Create a new hashtag to promote your blog by making it short and interesting.

Alternatively, you can use general hashtags that relate to your blog post directly. For example, if your post relates to social media marketing use those three words as a hashtag to reach more users.

  1. Ask people to retweet your blog posts

It seems simple enough, but according to statistics, if you ask your followers to retweet your post (a simple ‘please retweet’ will suffice) you’ll increase your retweets by 12 to 23 times more than people who don’t. It takes very little effort and offers a huge increase in retweets, so why not try it out?

As a copy writer, learning how to use Twitter has been an essential part of driving traffic to my blog. Try out these strategies for yourself. The goal is get people to read the content you work so hard to put there, so make the most of your Twitter account by using it the right way.


Creating a Content Marketing Strategy that Increases Leads & Signups



Content marketing is one of the most affordable and effective ways to generate leads and drive traffic to your website.

If you’re a small business owner, the high cost of advertising may turn you off to the world of online marketing, but it doesn’t have to.

As a freelance writer, I work with hundreds of clients who are clearly overwhelmed with the tech jargon that so often accompanies a well-planned content marketing strategy. I can’t tell you how many times a client has asked me, “What is SEO? How do I use it?” which breaks my heart, because I understand how crucial these elements are to building a successful online business.

But there is a trick to the madness, and there are a few sure-fire ways to generate leads through blogging and content marketing.leads and signups


Create a Story

So you’ve got a killer product that you can’t wait to get to the masses, but how are they going to find out about it? Not everyone with an amazing invention ends up making millions. In fact, anyone who has ever successfully launched a product has been supported by a powerful marketing plan.

Bringing things down to scale, even if you own a hair salon or are a freelancer trying to make it big, the key is to create a story that your audience can connect with. If your audience views you as an impersonal corporate business persona, they will head off to the big guys, because at least they have a reputation to stand on. The goal, then, is to create an enticing story to support your company’s vision through your web pages and blogging strategy.

Discover & Target Your Audience

No content marketing plan is effective if it attempts to cast a wide net. Do your homework and discover who wants what you have.

For example, if you own a baby clothing line you probably wouldn’t target construction workers. No, you would take your products to places where moms and grandmas shop and target your marketing accordingly.

Similarly, use your content marketing strategy as a way to connect with your audience. Frequent the social media sites they like, use hashtags that are trending in your niche, run a survey to see what your audience is looking for and then act accordingly.

Say this with me: research, target, and repeat.

That’s the key to getting traffic to your site and generating leads that want what you’ve got.

Use Every Outlet Possible

Although I’ve focused primarily on content writing and blogging in this post, there are a few other ways you can use content marketing to your advantage. These include video marketing, social media posting and sharing, powerful images and infographics, and even eBook writing. Each of these methods can bring you serious success in generating traffic and encouraging signups for your website. The key is to stay persistent and get to know your audience. Their opinion is really the only one that matters.

Of course, if you can’t find the time to create a content marketing plan for your business website, or need someone to handle the writing part of your plan, you can always shoot me a message! I always factor in the above when I write for my clients, and will work with you to hash out a powerful strategy to generate leads for you business.

If you’ve got a question for me or need help with any writing project, feel free to contact me today!


How to Effectively Engage Users Through Written Content

written content Let’s face it, you’re only reading this sentence right now after you scanned through the page to decide if it was worth reading. Am I right?

Well, according to the Nielsen Norman Group I am.

Their research shows that people rarely read every word on the page. There is simply too much information on the web to sort through, and most people stop before they start.

I don’t blame them. I’m guilty of doing the same.

For those of us who own a website and publish content, the question remains, however. What do we need to do to get people to read what we’re writing? Fortunately, the Nielsen Norman Group asked that question for us, and came up with a few techniques we all can use to increase user engagement and lower bounce rates.

Highlight Your Keywords

According to Nielsen, highlighting your keywords is an effective way to grab user’s attention and give them a reason to read your text. You can do this by either using hypertext or by incorporating typeface variations.

Create Meaningful Sub-Headings

Don’t write your sub-headings just for SEO sake. Instead, attach meaning to them and make sure they relate to the paragraph that follows.

Use Bulleted Lists!

Nothing grabs the attention quite like a well-written bulleted list. Perfect for conveying succinct information and powerful enough to engage and inform, bulleted lists are a lifesaver for website owners who have trouble ‘connecting’ with their audience.

Get to the Point

Concise, meaningful, and easy to read content is critical for gaining an audience. Nielsen found that concise, well-written, scannable, and objective copy excels up to 124% better than “fluff” copy. So, get to the point, but be objective without making your text boring to read for the best results.

Be Credible

Hyperlinks to original content and citations for your resources are important to users. If your copy is well written and supported by facts you should have no problem gaining a following. Avoid copy-pasted articles and make sure you either are an authority in your niche or have the links to back up your thoughts.

Click here to read the full results of Nielsen’s findings and see how they figured all this stuff out, and then compare your website to their conclusions. If you discover holes in your web copy, shoot me a message and let me help make your content readable.

Why Small Business Owners Should Hire Freelance Writers

freelance writer, writer, contentIf you own an online website or small business, finding the right team to bring your brand to life can be frightening. Developing a marketing strategy that speaks to your audience and investing your limited budget in said marketing strategy, ups the ante even more.

When it comes to sourcing a copywriter, it quite literally pays to choose the right freelance writer for the job. While some business owners choose to outsource their work through a designer or social media manager, the reality is these experts rarely understand—or take the time to understand—the fundamentals of constructing powerful copy. So what’s the solution? Who should you use to get the job done right?


What a Freelance Writer Can Do For You

Freelance writers and SEO copywriters are naturally suited for working with small business owners. Their talents go beyond putting words on a webpage. These include:

  • Brand Research
  • Audience Analysis
  • SEO Work
  • Communication
  • Grammar, Spelling, Vocabulary

When you hire a freelance writer or copywriter, you aren’t just hiring someone to replace the Lorem Ipsum on your spankin’ new website. You are hiring a professional wordsmith who will captivate your audience and walk you through the process every step of the way. That is worth more than anything a “web designer” could ever offer.

Copywriter’s Are More Affordable

On average, individual writers are far more affordable than companies are. With virtually ZERO overhead costs, copywriters are able to offer their services for far less than marketing agencies that ‘throw-in’ copywriting just to charge you more. Small business owners are always looking for a way to cut costs, and seeking out a qualified writer who can capture your “voice” and deliver exceptional content is well worth the search.

Your Time is Too Precious

Quality writing takes time to create, proofread, and rewrite. Time that you simply do not have. A professional copywriter will devote hours of their time to make sure your website tells your story loud and clear, leaving you to manage your business without the added stress of copy writing.

Let Me Be Your Copywriter!

If you want killer content for your website, then I’m your woman! I am an experienced copywriter who is passionate about helping small business owners get their businesses off the ground. Want to know more about what I offer? Then contact me for a hassle-free email consultation, and let’s make you some cash!

5 Tips For Better SEO Articles

SEO Tips If you own a small business, you’re likely familiar with the term “SEO” (Search Engine Optimization). Web designers and marketing experts push SEO on their clients like nobody’s business. But what is SEO, and how does it affect your business in the long-term?

In short, SEO is one of the keys to getting noticed on the web. A website without SEO is like Siri. It doesn’t make any sense and doesn’t produce the results you want.

As a writer, SEO is one of my best friends. It enables me to drive traffic to my blog and gives me a reason to keep hammering away on the keyboard. As a copywriter I find that it holds a unique power to captivate the search engines, and if done correctly it can generate sales and even build an audience.

If you are interested in SEO articles or want a better understanding of the structure that defines well-written web content, then check out my 5 tips for better SEO articles down below.

Tip 1. Use the Proper Length—What’s the Right Word Count?

Ah yes, the proverbial “word-count.” Not only does word count matter to people who purchase articles from writers, but it is also crucial in the eyes of search engines. Articles that are too short—did someone order 150 words of subpar content—don’t hold any value to readers and are often shunned by Google. On the other hand, 2,000 word blog posts aren’t going to hold anyone’s attention long enough to be worth the time they took to churn out.

So what’s the happy medium? The answer is: there is no answer. Focus on quality over word count and avoid “fluffed” up articles that don’t say much of anything. I typically recommend anywhere from 300-500 words of high quality content for regular posting and longer articles for niche topics, but in the end word count should be based on the topic and the audience in question.

Tip 2. Choose the Right Keywords

What is SEO content without keywords? Choosing the right keywords is essential if you want to rank for your niche. For example, if you’re selling golf products, you’ll want to base your keywords around the word “golf.” Locally based keywords are also incredibly important as they position your business on the front lines when searched for in Google. So, if your golf business was based in Orlando, Florida you could use the keyword phrase “best golf accessories in Orlando Florida” or “golf store in Orlando” to rank higher when someone searches for those terms.

Check out Google Analytics and their keyword search tool for more information.

Tip 3. Understand Your Audience

As I briefly mentioned earlier, your audience should drive the content of your articles. Putting up content just for the sake of ranking high in Google’s results isn’t going to produce sustainable results. When visitors arrive on your website they are looking for something. Whether it’s an answer to a question or information about a certain topic, it’s your job to provide them with what their looking for. Take a long hard look at the value of your content and align it with what your audience wants before clicking the “submit” button.

Tip 4. Use Headlines & Subheadings

Gone are the days when people read every sentence of an article. Today, readers skim through information to get the answer they want. By using headlines and subheadings (and inserting keywords where possible) you stand a better chance of getting readers to slow down and read your content. This reduces your bounce rate and contributes to better SEO on your site.

Tip 5. Hire a Professional for Professional Results!

A professional writer who is skilled in SEO work can not only craft a well-written piece of content, but will also help you get noticed by Google. They will choose the right keywords and expertly knit them into your article naturally.

If you are looking for an SEO writer then look no further than yours truly. Head over to my “get a quote” page and let’s talk SEO.

What is a Copywriter & Why Do You Need One?

freelance writerPoets. Screenplay writers. Songwriters. Authors.

What do all of these people have in common? Their work is clear cut, and well defined in the eyes of the average individual. After all, who doesn’t love a good book or an inspiring block of lyrics?

Far fewer people, however, drool over a copywriter who can pull off an effective piece of sales copy. Of course, if you don’t know what a copywriter is or does it’s a bit difficult to understand why you need one in the first place.

Copywriter by Definition:

Put simply, a copywriter crafts compelling and engaging content for advertisers, brands and individuals. While they may form a larger group of writers and marketers, most work as freelances providing professional copy for brands and businesses in need of their services.

In addition to possessing excellent writing skills, copywriters have to have both:

  1. A deep understanding of the company or Industry they are writing for.
  2. Familiarity with their client’s advertising campaigns and marketing strategy.

However, copywriting doesn’t always play by these rules. Often times, small business owners and even large brands choose to build on what their copywriter comes up with, instead of the other way around. Copywriters also need to be able to work well under pressure and have a strong command of the language they are writing in (that should be fairly obvious).

Depending on the medium, copywriting can also vary in structure and in format. For example, writing content for an email advertisement is far different than writing a newspaper ad. The style, language used, and the message will likely differ.

Do You Need a Copywriter?

If you own a website, brand or company then yes, you need a copywriter. Here’s why:

  • Professional content sells. Amateur content repels.
  • Copywriters offer a fresh perspective of your business.
  • They know tricks of the trade (i.e. bullet points anyone?)
  • They can optimize your content.
  • To create content that outshines your competition.


Unsure if your website could use the finesse of an expert copywriter? Do you think you might need a content writer instead of a copywriter? If so, let’s talk…




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