Little Creek Content

9 Statistics That PROVE It’s Time You Hired A Writer

No marketing strategy is complete without customer engagement.

But while you’re busy managing payroll, providing customer service, and figuring out which product to launch next your content could be suffering.

Now that we’re some three months into 2017, you may have already noticed another thing that needs to be added to your to-do list—content marketing.

No longer an option, creating meaningful, informative content is the best way to market your business.

If you’re still not convinced that this year is the year you should hire a professional writer, here are 9 powerful statistics that might change your mind

1. The Average Blog Post is 19% Longer Than in Previous Years

The average length of articles on page 1 of Google in 2016 was 1,054 words.

In 2017, experts expect that number to increase. In comparison, the number of articles with 500 words or less has sliced in half!

The longer the article, the more time it takes to write. You probably don’t have time to pine over every last word. Conversely, you can’t afford to let your content slide.

Hire a professional writer who knows how to make the most of every last morsel. This new era of digital content marketing demands it.

2. Long-Form Content Secures More Leads

Naturally, long-form content will see more leads in 2017.

According to Curata, it secures up to 9 times more leads! Can you afford to miss out on 9x more leads than you’re getting now? Yeah, I didn’t think so.

Long-form written content consists of thoroughly researched, professionally executed content that includes images and videos to drive the point home. In short, it’s the best form of content you can get. It’s no surprise that more people are looking for it.

Once again, a professional writer can spend time nurturing your content, giving it the care and attention it deserves. The result is brand-worthy content that sticks out among your competitors.

3. Storytelling Will Play a Central Role in Content Marketing

Do you know how to tell a good story? No, I don’t mean retelling that experience you had the last year of college, I mean real, compassionate, empathic story telling.

Customers don’t want to be told what you do or why they should choose you, they want to be convinced.

Stories put your brand in the best light possible. And every brand has a story.

Writers who ‘get’ storytelling can build your brand to fairytale heights and encourage your customers to enter your world.

4. Nearly Half of all Buyers Engage With Content BEFORE Making a Purchase

If half of consumers take action, it’s your job to know why.

According to Industry Insights, half of all buyers check out at least one piece of content before they pull out their hard-earned dollars.

Of course, it’s what that content says to them that has them pushing the ‘buy it now’ button. If you don’t have content, or aren’t creating quality content, then you’re missing out. To outpace your competition, you need effective content that influences their purchasing decisions.

Whether it’s blog posts or web copy, publishing content is one of the best ways to secure sales.

A professional writer can ensure the copy you put out has the best ROI possible.

5. 45% of Marketers Note that Blogging is the most important part of their marketing strategy.

Are you in the 45% of marketers who agree blogging is a critical part of marketing? If not, you’re going to fall behind.

Gone are the days when a monthly newspaper ad was all the marketing you needed. We’ve zoomed past that time and launched ourselves into an era where fresh digital content is a requirement.

Blogging is also one of the best ways to stay relevant and keep your website highly ranked. What you say in those blogs is even more important.

Whether you run out of ideas quickly or suffer from a serious case of “I hate writing,” a pro blogger needs to be on your payroll in 2017.

6. 9 out of 10 Buyers claim Content Has a Direct Effect On their Purchasing Decisions

If 9 out of 10 buyers said they bought a product because of a selfie, you should start posting selfies. Thank god we’re not talking about duck face here.

Fortunately, all you need to do is write content that’s persuasive. OKAY, maybe that’s more than you can handle.  However, you can’t glaze over this fact—it’s staring you right in the face like those awful selfies.

Your job as a business owner is to either create convincing content or to hire someone who can. Otherwise you’ll miss out on 90% of buyers who use it to make purchasing decisions.

7.Over 70% of Your Competition is Increasing their Content Output

Do what the competition is doing or get left behind. If 70% of businesses are planning to increase their content output, so should you.

Quality is still important, however, so don’t publish content just to publish it. Instead, be selective. Choose content that’s relevant to your brand and to your customer’s needs.

And, you guessed it, an experienced writer is the route to go. They know what your audience is thirsty for and can build content that quenches that thirst.

8.80% of Decision Makers Prefer Blogs to Ads

More companies are turning to blog post and email drip campaigns to feed their customers. Decision makers don’t have the time or desire to look at ads.

This means it’s time to take a new look at advertising. Blogs can be perfectly good sources of advertising if you know how to craft them. Information must be relevant and educational, but a Call To Action (CTA) can be worked in.

Smart businesses know they need a pro to handle their blog content if they want real results.

9.91% of the World’s Top Business Bloggers Publish Weekly

Curata published this statistic with the follow up that only 70% of all other bloggers post with the same frequency.

What’s that mean for you? It means it’s time to create more content.

Again, I go back to the quality of these posts. Rest assured, the best business bloggers aren’t churning out useless posts for the heck of it. They strategically define the needs of their audience and concoct content accordingly.

Without the help of an experienced writer, you may not be able to keep up.

Tying It Together…

Investment in content marketing is the focal point of digital branding. Buyers and marketing leaders agree—now is not the time to back down from your content marketing. No matter what your budget is, a portion should go to copy creation.

As a professional writer, I’ve seen businesses, both small and large, struggle to keep up because they refuse to invest the proper amount in their content. Don’t be that person.

The value of your content goes beyond the short-term.

Whether you need email content, social media posts, blogs or white papers—I can help. Get the answers to all your pressing content questions with a free consultation with yours truly.

What Are Meta Tag Descriptions & Why Does Your Website Need Them?

If you have ever used Google, you have read a Meta Tag Description.

These tiny ‘snippets’ of information are condensed stories that tell what your website page or blog post is about. They may be generated automatically by Google’s crawlers, or can be written manually by web owners.

But there is more to the story than meets the eye.

These snippets hold the key to increasing your Click-Through-Rate (CTR), so it’s your job to create killer descriptions.

Here’s what you need to know before you begin writing meta tag descriptions for your website, and how your small business website can benefit from them.

What is a Meta Tag Description?

Meta Descriptions are HTML lingo that deliver precise descriptions of the content on any and all web pages. Most often used for search engine result pages (SERPs), they deliver a simple preview or snippet of the page they are attached to.

Meta Descriptions

Here, we see an example of a meta description for a search result about how to bake a potato. See how the description perfectly matches both the keywords used and the content on the page? That’s what Google likes to see, and what you need to emulate.

In HTML terms, meta tag descriptions are short paragraphs placed in the HTML code of a webpage to describe content to search engines.

Meta Tag Descriptions can also show up when folks share your articles on their websites and social media channels.

No matter if you have a WordPress website or a SquareSpace site, you need killer meta descriptions for every page on your website. You have complete control over what goes into those snippets of information, so leaving them to chance is the equivalent to shooting your foot.

A). Not something you want to do, and B). Easily avoidable.

What Your Meta Description Looks Like in HTML

Adding a meta description to the <head> section of your website’s HTML is what you want to do. In the most basic terms, it should go something like this:

<head>

<meta name=”description” content=”killer web page description>

</head>

Easy enough, right?

It can be even easier if you use plug-ins like Yoast. In most WordPress themes you have the option to preview an example of your meta description in terms of SERPs, but Yoast can provide an easier format to do it in.

Meta Descriptions vs. Meta Titles

Since we’ve already covered what a meta description is, let’s dive into what meta titles are and how they’re different from meta descriptions.

A meta tag, or title tag, is an HTML feature that tells search engines what the title of your web page is.

Title Tags also show up in SERPs along with your meta description. They are critical for usability, SEO, and of course social shares.

Each title tag should be a concise description of what’s on your web page. Not quite as long as your meta description, but equally important, your meta title will have a direct impact on your CTR.

From the example above, these are what a title tag are:

Meta Tag Titles

Preview your own title tag with this nifty SERP Preview Tool.

How to Write Killer Meta Descriptions & Title Tags

Now that you know what they are, the next step is to figure out how to write them.

These tiny snippets of information dictate who clicks on your links, and who doesn’t. What you say here can either motivate or bore.

To get noticed in all the right ways, here’s what you need to know about writing meta descriptions and title tags.

Four Things Every Meta Description & Title  Should Include

Guidelines for writing meta descriptions are pretty straightforward. But ALL meta descriptions & Titles need these four things:

  • Action Orientated Words
  • Focused Keywords
  • Matching Content
  • Limited Character Count (No more than 155 characters!)

Action words and keywords are the lifeblood of your meta descriptions. While Google doesn’t factor in keywords for ranking your page (at one time marketers would stuff their descriptions with irrelevant keywords and Google quickly put a stop to it), it does help your audience understand what your page is about.

Use action words like:

  • “Find”
  • “Discover”
  • “Buy”
  • “Click here”

Encourage people to take action by clicking on your page link in SERPs. Of course, they have to be relevant to what your page is about.

In the example above, the first words are the verbs “bake” and “rub.” They’re action words, and also helpful to the person searching for information. That’s precisely what you want to do with your descriptions.

Also, be aware of your character count, otherwise you could end up having your content prematurely cut off.

For more information about how to write meta descriptions, Yoast has a beautiful article that outlines precisely what to include.

Why Should You Care About Meta Descriptions?

Your meta description have a direct influence on whether or not searchers click through toy our content. Descriptive, attractive, and motivational descriptions get higher click through rates. Coupled with on-point relevancy, your meta descriptions can lead the charge for quality traffic

Extra Resources to Make Sure Your Meta Descriptions Kill it On Search Engines

If you still aren’t sure where to start with your meta descriptions or title tags, I can help.

As a freelance writer in Austin, Texas, I’ve helped countless folks churn out relevant meta descriptions that improve click-through-rates. Click here to get a FREE review of your meta descriptions and a chat session with yours truly!

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