Succinct, original and well-written copy goes a long way towards improving your stance in Google’s search engine results page (SERP). A top ranking page is like the holy grail for small and large businesses alike. That coveted no. 1 spot brings traffic to your website like nothing else can, and gives you greater opportunities to make a sale.
The problem is, you probably don’t have time to put on makeup and wash your face in the morning, let alone sit down and churn out in-your-face content.
So what’s the solution? Many in my area turn to an Austin, Texas freelance writer to help them craft copy with a kick. But what is the real value of shucking out hundreds, if not thousands of dollars to an expert? How can you quantify their value?
The Changing of the Tides
In 2011, Google completely reinvented the world of copywriting. Writers and web owners had to rethink the way they crafted content as Google announced a software program called “Panda” that would penalize sites that had ‘thin’ content.
Flash forward 5 years, and we’ve gone through nearly 30 Panda updates, all of which have had a dramatic impact on how writers write and web owners view content.
Gone are the days of stuffing keywords into a blog post and getting somewhere on the first page of Google. Today, smart writers know there is much more involved in getting ranked than simply posting an article here and there.
That’s where you can start quantifying value, it starts with the knowledge that Panda exists and how to write copy that isn’t in conflict with these changes.
Your Customers Prefer It!
Nearly 70 percent of consumers report that customized content is vital for their purchasing decisions. Infographics and blog posts represent the vast majority of this customized content, and can only be effectively executed by a professional copywriter.
Over 80 percent of customers feel more positive about a brand after reading customized content as well.
Companies agree about the importance of well-written content, and with good reason. Enterprises that post a blog on their site at least 15 times a month get over five times the traffic than businesses that don’t.
While copywriting rates vary, and are based on factors such as experience, type of content produced, and time spent to craft it, content marketing remains one of the more affordable marketing options.
Data reveals that content marketing costs 60 percent less than traditional marketing with three times the leads produced. That’s a convincing number for any business, but start-ups and small businesses reap the greatest rewards.
The Benefits of Hiring a Copywriter
Whether you’re looking for high quality SEO content, blog posts, Press Releases, or even infographics, hiring a copywriter can be the best thing you’ve ever done for your business. Companies that use a qualified and professional freelance writer can expect:
- Improved Customer Engagement
- Increased Brand Awareness
- More Traffic
- Better Conversion Rates
- More Free Time!
While quantifying the exact ROI for a writer can be difficult, there is no doubt that hiring a professional to handle your content will bring tangible results.
If you’re in the market for a freelance writer in Austin, Texas, I’d love to hear from you. I work with small businesses and individuals to craft compelling copy that builds a relationship with readers. Contact me to learn more about how I can help you improve your online web presence.