Little Creek Content

What’s a Writer Worth? —A Realistic Look at Copywriters

Succinct, original and well-written copy goes a long way towards improving your stance in Google’s search engine results page (SERP). A top ranking page is like the holy grail for small and large businesses alike. That coveted no. 1 spot brings traffic to your website like nothing else can, and gives you greater opportunities to make a sale.

The problem is, you probably don’t have time to put on makeup and wash your face in the morning, let alone sit down and churn out in-your-face content.

So what’s the solution? Many in my area turn to an Austin, Texas freelance writer to help them craft copy with a kick. But what is the real value of shucking out hundreds, if not thousands of dollars to an expert? How can you quantify their value?

The Changing of the Tides

In 2011, Google completely reinvented the world of copywriting. Writers and web owners had to rethink the way they crafted content as Google announced a software program called “Panda” that would penalize sites that had ‘thin’ content.

Flash forward 5 years, and we’ve gone through nearly 30 Panda updates, all of which have had a dramatic impact on how writers write and web owners view content.

Gone are the days of stuffing keywords into a blog post and getting somewhere on the first page of Google. Today, smart writers know there is much more involved in getting ranked than simply posting an article here and there.

That’s where you can start quantifying value, it starts with the knowledge that Panda exists and how to write copy that isn’t in conflict with these changes.

Your Customers Prefer It!

Nearly 70 percent of consumers report that customized content is vital for their purchasing decisions. Infographics and blog posts represent the vast majority of this customized content, and can only be effectively executed by a professional copywriter.

Over 80 percent of customers feel more positive about a brand after reading customized content as well.

Companies agree about the importance of well-written content, and with good reason. Enterprises that post a blog on their site at least 15 times a month get over five times the traffic than businesses that don’t.

Affordability

While copywriting rates vary, and are based on factors such as experience, type of content produced, and time spent to craft it, content marketing remains one of the more affordable marketing options.

Data reveals that content marketing costs 60 percent less than traditional marketing with three times the leads produced. That’s a convincing number for any business, but start-ups and small businesses reap the greatest rewards.

The Benefits of Hiring a Copywriter

Whether you’re looking for high quality SEO content, blog posts, Press Releases, or even infographics, hiring a copywriter can be the best thing you’ve ever done for your business. Companies that use a qualified and professional freelance writer can expect:

  • Improved Customer Engagement
  • Increased Brand Awareness
  • More Traffic
  • Better Conversion Rates
  • More Free Time!

While quantifying the exact ROI for a writer can be difficult, there is no doubt that hiring a professional to handle your content will bring tangible results.

If you’re in the market for a freelance writer in Austin, Texas, I’d love to hear from you. I work with small businesses and individuals to craft compelling copy that builds a relationship with readers. Contact me to learn more about how I can help you improve your online web presence.

Horrible Headlines—How to Avoid Them in Your Copy

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Do you toss and turn at night, worrying that your copywriting and headlines fall flat with readers?

As a freelance writer, I’m fully aware of how important words are to generating interest—especially on a local level. In Austin, Texas, words like ‘y’all’ and ‘tacos’ create engagement like nothing else, but that’s not the case on a national level.

My point is, our audience often determines the words we use. In the online world, horrible headlines can push your website into the dark corners of the internet.

You don’t want that, and neither do I. Let’s take a gander at a few ways you can improve your headlines for the better

1. Do as the Experts Do

There is nothing wrong with taking a little inspiration from the top websites.

Browse through sites like Forbes, Copyblogger, or The Huffington Post and see which of their headlines get the most social shares and comments.

Engagement is good sign of well-written headlines, and reading through popular sites can stir your creative juices.

2. Verify Your Ideas

The internet is packed with free tools to improve your copywriting.

Once you’ve come up with one or two great headline ideas, verify them with tools like the Advanced Marketing Institute’s Emotional Value Headline Analyzer which gauges the emotional intelligence of your title.

Don’t leave your headlines to chance. Verify them to guarantee they will make a big splash with your readers.

3. Eliminate Annoying Words

That’s totally ‘fetch’! I tote’s agree with you.

If you’re like me, these words will sound like nails on a chalk board.

Eliminate words that your audience will find equally as annoying, such as ‘hustle’, ‘best’, and ‘upworthy’.

Get to know your audience’s likes and dislikes, and follow through with compelling headlines.

Interestingly, most audience’s respond better to negative words like ‘worst’, ‘awful’, and yes, even ‘horrible’.

Find words that create an emotional response, and remember that most people believe negative news over good news because we’re hard-wired to avoid pain. Opt for negative superlatives in your title for the best response.

4. Keep it Short

Long headlines cause disinterest. Get to the point without giving away the point of your post. After all, if you answer the question or spill the beans in the headline, why would people want to read your blog?

For length, a good rule of thumb is between 5-8 words, with 5 being the ideal number.

Of course, you don’t want to cut things short to fit this rule. Instead, focus on succinct and comprehensive headlines. This might be difficult at first, but with time it becomes increasingly easier.

5. Use More Power Words

Give your headline personal charm with powerful words that evoke emotion. Words like ‘scare’, ‘fear’, ‘love’, and ‘perfect’ work well under this rule.

If you’re using them in conjunction with a list style blog title, such as 10 Things You Need for Your Summer Trip, then all the better.

People use the internet to answer questions and find valuable information. They base what they read off your headline. Copywriting is important for the body of your article, but possibly even more so for the headline. Break out your dictionary and thesaurus, and start implementing more power words into your copy.

Conclusion

As a freelance writer I see a lot of headlines that are, quite honestly, garbage. They fall flat when stacked against the competition.

Using these rules and tools, however, can have a powerful effect on your blog and give you the added “oomph” you need to stand out.

If you’re looking for a freelance writer in Austin, Texas to help with your blog or copywriting, feel free to reach out. I’d love to help turn your headlines into emotion packed, engagement-churning titles that get people to click.

5 Killer Resources for Content Marketing

 

Content marketing is critical for any online business. Fortunately, you don’t have to go it alone. The web is full of excellent resources for you to learn and take from to generate engaging content.

Online marketing can be effective and seamless if you use the right tools and techniques to get you there.

Check out the following five killer resources for content marketing below, and learn how they can help improve your online presence.

  1. Copyblogger

Copyblogger supplies bloggers and small business owners with killer content that aids in building an audience. The site covers everything from copywriting to how to create audience centric content. Starting out in 2006, Copyblogger has become a go-to source for online marketing and content creation.

Why you need it: To learn about online marketing and how to effectively gain an online presence.

  1. HubSpotBlogs

HubSpot Blogs are the perfect resource for inbound content. They cover marketing, sales, and agency focused content and provide how-to guides galore. If you need to know how to market your product or business, HubSpot Blogs can show you how. Although it is more technical in nature, the website is an excellent resource if you have the foundations of content marketing fixed firmly in your mind.

Why you need it: To improve your content marketing skills and online sales.

  1. Mashable

Mashable is one of the world’s leading media and content providers. With over 45 million monthly visitors, it’s the best place to find the latest and greatest breaking news on the web. Unlike the other sites mentioned, Mashable makes a great resource if you need to get inside your audiences’ head. Find out what’s going on in the world and discover the hottest topics with a quick trip to the site.

Why you need it: To stay up-to-date on the latest news and events around the world.

  1. Social Media Examiner

Social Media Examiner breaks down social media marketing like a boss. They help millions of businesses every year connect with their audience, drive traffic to their website, and generate awareness. They are the best website if you want to know how to increase your social presence on the web. With hundreds of thousands of articles, free podcasts, and even conferences they are one of the most comprehensive Social Media resources on the web.

Why you need it: To discover the best ways to increase your social and online presence.

  1. The Story of Telling

Every business needs a story, and The Story of Telling helps you create one. Branding is a tricky and sometimes treacherous world, but this blog guides you through the canyon of storying telling with ease. Whether you need some inspiration for a new product launch or could use assistance creating an “About Us” page, The Story of Telling is the best resource on the web for branding.

Why you need it: To learn the art of storytelling and engage your audience in your business.

Wrapping it Up

The resources listed here are invaluable whether you’ve been in business for a while or are just starting out in content marketing. Developing your voice as a content writer might not be first on your to-do list, but the effect it can have on your business is powerful. If you find it difficult to churn out the quality content your audience is dying to read, then you might want to turn things over to an expert.

As an Austin based freelance writer, I know how to create content that intrigues your audience. Regardless if you choose to use my services, or take things into your own hands, I truly hope these resources improve your online marketing strategy.

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