Little Creek Content

9 Convincing Reasons Small Businesses Should Blog

Blogging Imagine you happened across a beautifully designed website.

Let’s say you’re there to buy pillowcases and sheets for your brand new king size bed. You’re not 100% sure on what thread count or material to buy, but you have a general idea.

As you scan the website, you’re disappointed to find that the information you’re looking for doesn’t exist. You need help deciding between fabrics, but the site is void of professional advice to help you make a decision.

What do you do? If you’re like most people, you move on to a website that offers the information you need.

 

That business could have sold you hundreds of dollar’s worth of products simply by having a blog with valuable information.

As a small business owner, this could be you if you don’t have a blog. Experts say that having a blog, that’s consistently updated, can increase your sales by 126%! Companies who blog also have 96% more websites linking to them.

Still not convinced? Then check out the following 9 reasons you should have a blog for your business website.

  1. To Develop Your Brand

A blog lets you share your voice, opinion, and personality with the world. As a small business, this is often what separates you from the competition. No other tool allows you to be so candid while engaging with your customers.

  1. To Sell More Products

Over 60% of consumers decide to purchase a product after reading a blog about it. That’s insane! You don’t want to pass up an opportunity to make a sale, and blogging creates a connection that’s undeniable.

  1. Free Advertising

Blogging is the single best way to advertise your services or products. You can use it to show before and after photos, product demonstrations, tips and tricks to help consumers use your product, and so much more.

  1. To Establish Authority

The top blogs on the web answer questions consumers have about their products. Helpful content goes miles towards establishing yourself as a credible source for information. Even if you blog about related services, you still create value for your visitors and establish yourself as an expert.

  1. Blogs Produce Long-term Results

Long after the fanfare about your post dies down, it continues to drive traffic to your website and your business. It isn’t a one and done investment. Rather, the blog lives on as it is shared, re-tweeted and linked back to. Dedicating a few hours a week to quality blog posts can make all the difference in your website’s traffic, and isn’t that the reason you put one up in the first place?

  1. Because Your Competitors Have One

Rest assured, consumers will always go to and buy from a website that has valuable and up-to-date information over a well-designed but informationally void web address. Don’t be the latter. Start blogging!

  1. To Learn About Your Audience

Analytics for blogs are the best way to learn about your audience. When you blog, you receive priceless real-time data about who’s interested in your business and how to better target them.

  1. To Connect with Consumers

Blogging creates a two-way conversation with your visitors. Adding a comment section allows them to ask questions or provide feedback for how to improve your business.

  1. To Increase SEO

Even if you’re not familiar with what SEO is, let’s just say it’s the only way people find your business online. It can make or break your online leads and sales. Blogging and using targeted keywords points people in your direction.

As a freelance writer in Austin, Texas I see my fair share of business websites without blogs. It’s my goal to change that. No matter if you live in Austin or in Dublin, I can help you consistently drive traffic to your blog by developing content people love.

Contact me if you need help getting your blog up and running, or if you have any questions about the topic. I’d love to connect with you!

5 Common Blogging Mistakes That Bore Your Audience

5 common blogging mistakes Raise your hand if you read every article that comes through your news feed. Since I can’t see if you raised your hand or not, I’ll assume you didn’t.

The harsh reality is the internet has overwhelmed us all with information we don’t need. Unfortunately, if you’re a blogger, this makes your job more difficult.

Capturing and keeping the attention of the average adult is like trying to get a 3-year-old to listen to you after eating 2 pieces of chocolate cake—it just isn’t going to happen.

That is, of course, unless you have something more interesting to offer.

The first step to creating ‘something more interesting’, is to recognize where you’re going wrong.

Take a look at the following five blogging mistakes and ask yourself honestly if any of them sound like you, and then actively seek to change your ways.

  1. Being a Showoff

We get it. You’re an expert in your field. Blah, blah, blah. Blog readers don’t care how much experience you have, and they certainly don’t want to hear you ramble off technical jargon.

They require plain English to stick around. Stop letting your expertise get in the way of writing an engaging blog post. Avoid unnecessary words and get to the point. Your audience will be grateful.

  1. A Lack of Personality

Static wording that doesn’t show your personality will kill your writing.

Let’s be honest. There is literally nothing new on the internet.

Most of it is just rehashed content that you can find on a hundred other websites. The trick is to make your posts engaging by developing your writing personality.

Use your humor, charisma, or individual experiences to draw your readers into your posts. Don’t be afraid to be yourself. After all, that’s really who you want your audience to fall in love with.

  1. Writing Only for SEO

This is one of the most common requests I get from my clients. They mistakenly believe that if they send a bunch of keywords my way, and tell me to put them into the text 12 times each, their website will rank higher.

Newsflash: it doesn’t work that way!

If you’re serious about engaging an audience and connecting with real clients, your content needs to be good. Damn good. And keyword stuffing never did anyone any good. In fact, your SEO strategy is secondary to the quality of your posts.

Think of it this way, if headed out to eat at one of the most highly ranked restaurants in the city, you’d expect the food to be good once your meal arrived, right? But what would happen if the waiter sat down a plate of Cheetohs in front of you? You’d be furious! And you definitely wouldn’t come back.

Similarly, if and when your website secures the coveted spot on the front page of Google, make sure your content is valuable and worthy of the position.

  1. Putting Word Count Over Quality

I say this as a writer, and as a virtual friend, STOP concerning yourself with word count!

If you can write 500 words of content and get your message across, great. If you can do it in 400 words, all the better. Your audience does not want to sift through a 1,000-word blog post to find valuable information, and they won’t.

The length of your blog post isn’t as important as its content. Edit your posts until every single sentence has a purpose. Otherwise, you’re wasting both you and your readers time.

  1. Pushing Yourself to Post Every. Single. Day.

Sure, daily blog posts sound good in theory, but they aren’t necessary. Your audience loses interest the more you saturate their inbox with content they aren’t reading.

If you have nothing to say, then don’t write. Save up your writing juices for moments you’re inspired to write about a topic, and then give it your all.

With so much content on the web, when readers run across a blog that is enthusiastic, full of life, and meaningful, they cherish it. That should be your goal.

Stop boring your audience. Learn how to write with a purpose other than SEO, and transform your blog into something people treasure. Writing from the heart is an art, however, but if you can do it you’ll create a lasting experience for your readers.

Creating a Content Marketing Strategy that Increases Leads & Signups

 

 

Content marketing is one of the most affordable and effective ways to generate leads and drive traffic to your website.

If you’re a small business owner, the high cost of advertising may turn you off to the world of online marketing, but it doesn’t have to.

As a freelance writer, I work with hundreds of clients who are clearly overwhelmed with the tech jargon that so often accompanies a well-planned content marketing strategy. I can’t tell you how many times a client has asked me, “What is SEO? How do I use it?” which breaks my heart, because I understand how crucial these elements are to building a successful online business.

But there is a trick to the madness, and there are a few sure-fire ways to generate leads through blogging and content marketing.leads and signups

 

Create a Story

So you’ve got a killer product that you can’t wait to get to the masses, but how are they going to find out about it? Not everyone with an amazing invention ends up making millions. In fact, anyone who has ever successfully launched a product has been supported by a powerful marketing plan.

Bringing things down to scale, even if you own a hair salon or are a freelancer trying to make it big, the key is to create a story that your audience can connect with. If your audience views you as an impersonal corporate business persona, they will head off to the big guys, because at least they have a reputation to stand on. The goal, then, is to create an enticing story to support your company’s vision through your web pages and blogging strategy.

Discover & Target Your Audience

No content marketing plan is effective if it attempts to cast a wide net. Do your homework and discover who wants what you have.

For example, if you own a baby clothing line you probably wouldn’t target construction workers. No, you would take your products to places where moms and grandmas shop and target your marketing accordingly.

Similarly, use your content marketing strategy as a way to connect with your audience. Frequent the social media sites they like, use hashtags that are trending in your niche, run a survey to see what your audience is looking for and then act accordingly.

Say this with me: research, target, and repeat.

That’s the key to getting traffic to your site and generating leads that want what you’ve got.

Use Every Outlet Possible

Although I’ve focused primarily on content writing and blogging in this post, there are a few other ways you can use content marketing to your advantage. These include video marketing, social media posting and sharing, powerful images and infographics, and even eBook writing. Each of these methods can bring you serious success in generating traffic and encouraging signups for your website. The key is to stay persistent and get to know your audience. Their opinion is really the only one that matters.

Of course, if you can’t find the time to create a content marketing plan for your business website, or need someone to handle the writing part of your plan, you can always shoot me a message! I always factor in the above when I write for my clients, and will work with you to hash out a powerful strategy to generate leads for you business.

If you’ve got a question for me or need help with any writing project, feel free to contact me today!

 

Scroll To Top