Little Creek Content

9 Statistics That PROVE It’s Time You Hired A Writer

No marketing strategy is complete without customer engagement.

But while you’re busy managing payroll, providing customer service, and figuring out which product to launch next your content could be suffering.

Now that we’re some three months into 2017, you may have already noticed another thing that needs to be added to your to-do list—content marketing.

No longer an option, creating meaningful, informative content is the best way to market your business.

If you’re still not convinced that this year is the year you should hire a professional writer, here are 9 powerful statistics that might change your mind

1. The Average Blog Post is 19% Longer Than in Previous Years

The average length of articles on page 1 of Google in 2016 was 1,054 words.

In 2017, experts expect that number to increase. In comparison, the number of articles with 500 words or less has sliced in half!

The longer the article, the more time it takes to write. You probably don’t have time to pine over every last word. Conversely, you can’t afford to let your content slide.

Hire a professional writer who knows how to make the most of every last morsel. This new era of digital content marketing demands it.

2. Long-Form Content Secures More Leads

Naturally, long-form content will see more leads in 2017.

According to Curata, it secures up to 9 times more leads! Can you afford to miss out on 9x more leads than you’re getting now? Yeah, I didn’t think so.

Long-form written content consists of thoroughly researched, professionally executed content that includes images and videos to drive the point home. In short, it’s the best form of content you can get. It’s no surprise that more people are looking for it.

Once again, a professional writer can spend time nurturing your content, giving it the care and attention it deserves. The result is brand-worthy content that sticks out among your competitors.

3. Storytelling Will Play a Central Role in Content Marketing

Do you know how to tell a good story? No, I don’t mean retelling that experience you had the last year of college, I mean real, compassionate, empathic story telling.

Customers don’t want to be told what you do or why they should choose you, they want to be convinced.

Stories put your brand in the best light possible. And every brand has a story.

Writers who ‘get’ storytelling can build your brand to fairytale heights and encourage your customers to enter your world.

4. Nearly Half of all Buyers Engage With Content BEFORE Making a Purchase

If half of consumers take action, it’s your job to know why.

According to Industry Insights, half of all buyers check out at least one piece of content before they pull out their hard-earned dollars.

Of course, it’s what that content says to them that has them pushing the ‘buy it now’ button. If you don’t have content, or aren’t creating quality content, then you’re missing out. To outpace your competition, you need effective content that influences their purchasing decisions.

Whether it’s blog posts or web copy, publishing content is one of the best ways to secure sales.

A professional writer can ensure the copy you put out has the best ROI possible.

5. 45% of Marketers Note that Blogging is the most important part of their marketing strategy.

Are you in the 45% of marketers who agree blogging is a critical part of marketing? If not, you’re going to fall behind.

Gone are the days when a monthly newspaper ad was all the marketing you needed. We’ve zoomed past that time and launched ourselves into an era where fresh digital content is a requirement.

Blogging is also one of the best ways to stay relevant and keep your website highly ranked. What you say in those blogs is even more important.

Whether you run out of ideas quickly or suffer from a serious case of “I hate writing,” a pro blogger needs to be on your payroll in 2017.

6. 9 out of 10 Buyers claim Content Has a Direct Effect On their Purchasing Decisions

If 9 out of 10 buyers said they bought a product because of a selfie, you should start posting selfies. Thank god we’re not talking about duck face here.

Fortunately, all you need to do is write content that’s persuasive. OKAY, maybe that’s more than you can handle.  However, you can’t glaze over this fact—it’s staring you right in the face like those awful selfies.

Your job as a business owner is to either create convincing content or to hire someone who can. Otherwise you’ll miss out on 90% of buyers who use it to make purchasing decisions.

7.Over 70% of Your Competition is Increasing their Content Output

Do what the competition is doing or get left behind. If 70% of businesses are planning to increase their content output, so should you.

Quality is still important, however, so don’t publish content just to publish it. Instead, be selective. Choose content that’s relevant to your brand and to your customer’s needs.

And, you guessed it, an experienced writer is the route to go. They know what your audience is thirsty for and can build content that quenches that thirst.

8.80% of Decision Makers Prefer Blogs to Ads

More companies are turning to blog post and email drip campaigns to feed their customers. Decision makers don’t have the time or desire to look at ads.

This means it’s time to take a new look at advertising. Blogs can be perfectly good sources of advertising if you know how to craft them. Information must be relevant and educational, but a Call To Action (CTA) can be worked in.

Smart businesses know they need a pro to handle their blog content if they want real results.

9.91% of the World’s Top Business Bloggers Publish Weekly

Curata published this statistic with the follow up that only 70% of all other bloggers post with the same frequency.

What’s that mean for you? It means it’s time to create more content.

Again, I go back to the quality of these posts. Rest assured, the best business bloggers aren’t churning out useless posts for the heck of it. They strategically define the needs of their audience and concoct content accordingly.

Without the help of an experienced writer, you may not be able to keep up.

Tying It Together…

Investment in content marketing is the focal point of digital branding. Buyers and marketing leaders agree—now is not the time to back down from your content marketing. No matter what your budget is, a portion should go to copy creation.

As a professional writer, I’ve seen businesses, both small and large, struggle to keep up because they refuse to invest the proper amount in their content. Don’t be that person.

The value of your content goes beyond the short-term.

Whether you need email content, social media posts, blogs or white papers—I can help. Get the answers to all your pressing content questions with a free consultation with yours truly.

What’s a Writer Worth? —A Realistic Look at Copywriters

Succinct, original and well-written copy goes a long way towards improving your stance in Google’s search engine results page (SERP). A top ranking page is like the holy grail for small and large businesses alike. That coveted no. 1 spot brings traffic to your website like nothing else can, and gives you greater opportunities to make a sale.

The problem is, you probably don’t have time to put on makeup and wash your face in the morning, let alone sit down and churn out in-your-face content.

So what’s the solution? Many in my area turn to an Austin, Texas freelance writer to help them craft copy with a kick. But what is the real value of shucking out hundreds, if not thousands of dollars to an expert? How can you quantify their value?

The Changing of the Tides

In 2011, Google completely reinvented the world of copywriting. Writers and web owners had to rethink the way they crafted content as Google announced a software program called “Panda” that would penalize sites that had ‘thin’ content.

Flash forward 5 years, and we’ve gone through nearly 30 Panda updates, all of which have had a dramatic impact on how writers write and web owners view content.

Gone are the days of stuffing keywords into a blog post and getting somewhere on the first page of Google. Today, smart writers know there is much more involved in getting ranked than simply posting an article here and there.

That’s where you can start quantifying value, it starts with the knowledge that Panda exists and how to write copy that isn’t in conflict with these changes.

Your Customers Prefer It!

Nearly 70 percent of consumers report that customized content is vital for their purchasing decisions. Infographics and blog posts represent the vast majority of this customized content, and can only be effectively executed by a professional copywriter.

Over 80 percent of customers feel more positive about a brand after reading customized content as well.

Companies agree about the importance of well-written content, and with good reason. Enterprises that post a blog on their site at least 15 times a month get over five times the traffic than businesses that don’t.

Affordability

While copywriting rates vary, and are based on factors such as experience, type of content produced, and time spent to craft it, content marketing remains one of the more affordable marketing options.

Data reveals that content marketing costs 60 percent less than traditional marketing with three times the leads produced. That’s a convincing number for any business, but start-ups and small businesses reap the greatest rewards.

The Benefits of Hiring a Copywriter

Whether you’re looking for high quality SEO content, blog posts, Press Releases, or even infographics, hiring a copywriter can be the best thing you’ve ever done for your business. Companies that use a qualified and professional freelance writer can expect:

  • Improved Customer Engagement
  • Increased Brand Awareness
  • More Traffic
  • Better Conversion Rates
  • More Free Time!

While quantifying the exact ROI for a writer can be difficult, there is no doubt that hiring a professional to handle your content will bring tangible results.

If you’re in the market for a freelance writer in Austin, Texas, I’d love to hear from you. I work with small businesses and individuals to craft compelling copy that builds a relationship with readers. Contact me to learn more about how I can help you improve your online web presence.

5 Killer Resources for Content Marketing

 

Content marketing is critical for any online business. Fortunately, you don’t have to go it alone. The web is full of excellent resources for you to learn and take from to generate engaging content.

Online marketing can be effective and seamless if you use the right tools and techniques to get you there.

Check out the following five killer resources for content marketing below, and learn how they can help improve your online presence.

  1. Copyblogger

Copyblogger supplies bloggers and small business owners with killer content that aids in building an audience. The site covers everything from copywriting to how to create audience centric content. Starting out in 2006, Copyblogger has become a go-to source for online marketing and content creation.

Why you need it: To learn about online marketing and how to effectively gain an online presence.

  1. HubSpotBlogs

HubSpot Blogs are the perfect resource for inbound content. They cover marketing, sales, and agency focused content and provide how-to guides galore. If you need to know how to market your product or business, HubSpot Blogs can show you how. Although it is more technical in nature, the website is an excellent resource if you have the foundations of content marketing fixed firmly in your mind.

Why you need it: To improve your content marketing skills and online sales.

  1. Mashable

Mashable is one of the world’s leading media and content providers. With over 45 million monthly visitors, it’s the best place to find the latest and greatest breaking news on the web. Unlike the other sites mentioned, Mashable makes a great resource if you need to get inside your audiences’ head. Find out what’s going on in the world and discover the hottest topics with a quick trip to the site.

Why you need it: To stay up-to-date on the latest news and events around the world.

  1. Social Media Examiner

Social Media Examiner breaks down social media marketing like a boss. They help millions of businesses every year connect with their audience, drive traffic to their website, and generate awareness. They are the best website if you want to know how to increase your social presence on the web. With hundreds of thousands of articles, free podcasts, and even conferences they are one of the most comprehensive Social Media resources on the web.

Why you need it: To discover the best ways to increase your social and online presence.

  1. The Story of Telling

Every business needs a story, and The Story of Telling helps you create one. Branding is a tricky and sometimes treacherous world, but this blog guides you through the canyon of storying telling with ease. Whether you need some inspiration for a new product launch or could use assistance creating an “About Us” page, The Story of Telling is the best resource on the web for branding.

Why you need it: To learn the art of storytelling and engage your audience in your business.

Wrapping it Up

The resources listed here are invaluable whether you’ve been in business for a while or are just starting out in content marketing. Developing your voice as a content writer might not be first on your to-do list, but the effect it can have on your business is powerful. If you find it difficult to churn out the quality content your audience is dying to read, then you might want to turn things over to an expert.

As an Austin based freelance writer, I know how to create content that intrigues your audience. Regardless if you choose to use my services, or take things into your own hands, I truly hope these resources improve your online marketing strategy.

Creating a Content Marketing Strategy that Increases Leads & Signups

 

 

Content marketing is one of the most affordable and effective ways to generate leads and drive traffic to your website.

If you’re a small business owner, the high cost of advertising may turn you off to the world of online marketing, but it doesn’t have to.

As a freelance writer, I work with hundreds of clients who are clearly overwhelmed with the tech jargon that so often accompanies a well-planned content marketing strategy. I can’t tell you how many times a client has asked me, “What is SEO? How do I use it?” which breaks my heart, because I understand how crucial these elements are to building a successful online business.

But there is a trick to the madness, and there are a few sure-fire ways to generate leads through blogging and content marketing.leads and signups

 

Create a Story

So you’ve got a killer product that you can’t wait to get to the masses, but how are they going to find out about it? Not everyone with an amazing invention ends up making millions. In fact, anyone who has ever successfully launched a product has been supported by a powerful marketing plan.

Bringing things down to scale, even if you own a hair salon or are a freelancer trying to make it big, the key is to create a story that your audience can connect with. If your audience views you as an impersonal corporate business persona, they will head off to the big guys, because at least they have a reputation to stand on. The goal, then, is to create an enticing story to support your company’s vision through your web pages and blogging strategy.

Discover & Target Your Audience

No content marketing plan is effective if it attempts to cast a wide net. Do your homework and discover who wants what you have.

For example, if you own a baby clothing line you probably wouldn’t target construction workers. No, you would take your products to places where moms and grandmas shop and target your marketing accordingly.

Similarly, use your content marketing strategy as a way to connect with your audience. Frequent the social media sites they like, use hashtags that are trending in your niche, run a survey to see what your audience is looking for and then act accordingly.

Say this with me: research, target, and repeat.

That’s the key to getting traffic to your site and generating leads that want what you’ve got.

Use Every Outlet Possible

Although I’ve focused primarily on content writing and blogging in this post, there are a few other ways you can use content marketing to your advantage. These include video marketing, social media posting and sharing, powerful images and infographics, and even eBook writing. Each of these methods can bring you serious success in generating traffic and encouraging signups for your website. The key is to stay persistent and get to know your audience. Their opinion is really the only one that matters.

Of course, if you can’t find the time to create a content marketing plan for your business website, or need someone to handle the writing part of your plan, you can always shoot me a message! I always factor in the above when I write for my clients, and will work with you to hash out a powerful strategy to generate leads for you business.

If you’ve got a question for me or need help with any writing project, feel free to contact me today!

 

How to Effectively Engage Users Through Written Content

written content Let’s face it, you’re only reading this sentence right now after you scanned through the page to decide if it was worth reading. Am I right?

Well, according to the Nielsen Norman Group I am.

Their research shows that people rarely read every word on the page. There is simply too much information on the web to sort through, and most people stop before they start.

I don’t blame them. I’m guilty of doing the same.

For those of us who own a website and publish content, the question remains, however. What do we need to do to get people to read what we’re writing? Fortunately, the Nielsen Norman Group asked that question for us, and came up with a few techniques we all can use to increase user engagement and lower bounce rates.

Highlight Your Keywords

According to Nielsen, highlighting your keywords is an effective way to grab user’s attention and give them a reason to read your text. You can do this by either using hypertext or by incorporating typeface variations.

Create Meaningful Sub-Headings

Don’t write your sub-headings just for SEO sake. Instead, attach meaning to them and make sure they relate to the paragraph that follows.

Use Bulleted Lists!

Nothing grabs the attention quite like a well-written bulleted list. Perfect for conveying succinct information and powerful enough to engage and inform, bulleted lists are a lifesaver for website owners who have trouble ‘connecting’ with their audience.

Get to the Point

Concise, meaningful, and easy to read content is critical for gaining an audience. Nielsen found that concise, well-written, scannable, and objective copy excels up to 124% better than “fluff” copy. So, get to the point, but be objective without making your text boring to read for the best results.

Be Credible

Hyperlinks to original content and citations for your resources are important to users. If your copy is well written and supported by facts you should have no problem gaining a following. Avoid copy-pasted articles and make sure you either are an authority in your niche or have the links to back up your thoughts.

Click here to read the full results of Nielsen’s findings and see how they figured all this stuff out, and then compare your website to their conclusions. If you discover holes in your web copy, shoot me a message and let me help make your content readable.

Scroll To Top