What do all of these people have in common? Their work is clear cut, and well defined in the eyes of the average individual. After all, who doesn’t love a good book or an inspiring block of lyrics?
Far fewer people, however, drool over a copywriter who can pull off an effective piece of sales copy. Of course, if you don’t know what a copywriter is or does it’s a bit difficult to understand why you need one in the first place.
Copywriter by Definition:
Put simply, a copywriter crafts compelling and engaging content for advertisers, brands and individuals. While they may form a larger group of writers and marketers, most work as freelances providing professional copy for brands and businesses in need of their services.
In addition to possessing excellent writing skills, copywriters have to have both:
- A deep understanding of the company or Industry they are writing for.
- Familiarity with their client’s advertising campaigns and marketing strategy.
However, copywriting doesn’t always play by these rules. Often times, small business owners and even large brands choose to build on what their copywriter comes up with, instead of the other way around. Copywriters also need to be able to work well under pressure and have a strong command of the language they are writing in (that should be fairly obvious).
Depending on the medium, copywriting can also vary in structure and in format. For example, writing content for an email advertisement is far different than writing a newspaper ad. The style, language used, and the message will likely differ.
Do You Need a Copywriter?
If you own a website, brand or company then yes, you need a copywriter. Here’s why:
- Professional content sells. Amateur content repels.
- Copywriters offer a fresh perspective of your business.
- They know tricks of the trade (i.e. bullet points anyone?)
- They can optimize your content.
- To create content that outshines your competition.
Unsure if your website could use the finesse of an expert copywriter? Do you think you might need a content writer instead of a copywriter? If so, let’s talk…