Little Creek Content

How to Write an Amazing About Us Page

What page did you click on when you came to my site?

If you could respond, I wouldn’t be surprised if you’d say that you visited my “About” page after landing on my site.

Your audience does the same thing on your website.

Right after your home page, your about us page is the most visited page on your website. To make the most of your traffic, you have to write a page that cuts to the core.

Here’s a few simple tips to help you write a killer page for your business.

Focus on Your Audience

The number one reason that people come to your about page is to figure out how you can benefit their business or improve their life.

Sorry, no one wants to read your list of degrees, how you were teacher’s pet all through college and graduated with honors. They want to know if what you do, sell, or offer is beneficial to them.

The one exception to this rule is if your achievements directly relate to your business. If you’re a former Navy Seal who sells survival gear, for example, then tell people about your experience. But if you’re selling art work, that experience doesn’t apply.

Find the Right “Voice”

Do you sell baby gear? Then the last thing I want to read is a formal “About Us” page. I want to know that you started this business because you couldn’t find a soft enough swaddle blanket for your newborn baby girl. That you wanted something healthy and safe to rock her to sleep every night, so you started your business.

Conversely, if you are the founder of a real estate firm, you should write your page in the tone your audience expects. Professional third-person would be the correct ‘tone’.

Ask yourself what you want your audience to ‘feel’ when they read your about us page. Then use that as your inspiration.

Tell Your Story

I don’t need your life story. I need the story of your business.

Tell me how you got here, what inspired you to open your business, or how your team came up with the idea for your product.

A few ways to organize your story include:

  • Start with your idea—write down how you came up with it.
  • Mark the start date—tell me how excited you were when you opened shop.
  • Identify key turning points for your business or life.

Use Images or Video

Visual storytelling is all the rage right now. Use it to your advantage.

Showcase pictures of your team, or better yet, add pictures describing each step along your journey. If you work alone and offer a service, share pictures of yourself in a professional setting.

Another way you can WOW people with your page is with a video. Put up a short introduction into your business or show your product in action. Watch your analytics and bounce rates to determine if these adjustments to your page are hitting the target.

Make it Scannable

Images and video help break up your content, but you definitely want to steer clear of blocks of text. Short sentences and even shorter paragraphs work splendidly.

Bullet points listing your benefits are also a good idea. Check out how I use them on my own about page.

You can easily see what I do and how I can help you thanks to the nifty bullet points I’ve added.

What to Keep In Mind

Above all, your about us page should be compelling and tell people who you are and what you do. It doesn’t have to be an essay, but it should be thorough.

If you need help writing your about us page, contact me. I have a thing for writing about us pages, and I can make your brand outshine the competition.

5 Powerful Tips to Write Killer Product Descriptions!

Every product needs a description, but writing descriptions that inspire action isn’t easy.

E-commerce sites thrive on powerful product descriptions. They are literally the bread and butter for anyone who sells online.

While you may not be a qualified copywriter, that doesn’t mean your Etsy description needs to be bland and uninspiring. A few well-written words can take shoppers from nah to yah! You just need to know how to do it…

#1. Hone in On Your Target Buyer

When you created your product, who did you create it for? Are you selling purple shoes with lime green shoelaces? Customized quilted purses? High-end tech gadgets?

It doesn’t matter if you’re selling helium to a balloon, you have to have that buyer firmly fixed in your mind when you write your description.

Imagine your target buyer’s likes, dislikes, where they go on the weekend, what their favorite color is, and what they’ll use your product for. Create an entire personality around this image in your mind and let it guide you when you begin writing your description.

Struggling with the details? Do some social media research by tweeting about certain products and get demographics based on the people who respond. A little feedback goes a long way.

#2. Develop a List of Features & Benefits

Before you put finger to keyboard, write out a list of your product’s features and specs. Once you have the technical jargon in front of you, ask yourself if that’s what you’d want to read if you were a buyer.

The answer will be no, I promise.

What you’d want to know are the benefits to buying it.

Sure, it’s amazing that your nifty new watch tracks daylight hours with precision accuracy. What would be even more amazing is if people knew why the hell they’d want it to do that.

You could say something like, “Our 2016 watch helps you maximize your sleeping patterns with a 24/7 daylight tracking functionality. Sleep the way your body intended; with the Sun’s rotation.”

Doesn’t that sound much more interesting?

Don’t get me wrong, listing features and technical information is important—but selling it’s benefits  is what motivates people to take action. Focus on what people will get out of your product, not so much on HOW it provides those benefits.

Sell an experience, not your product.

#3. Get Specific

Writers block happens to the best of us, but it shouldn’t reduce the quality of your description.

I’ll be the first to admit that it’s tempting to use phrases such as, “exceptional quality”, “premium results”, and “incredible materials,” but these words are meaningless to buyers.

Everyone claims their product is “the best,” and everyone is probably wrong.

Your description is less persuasive when you use words that everyone else does. Prevent boredom by getting specific.

Instead of saying your product is ‘high-quality’ tell them why. Describe your product fully and allow that description to naturally leave an impression of superiority.

#4. Use Your Brand’s Voice

What voice do you use in your marketing materials? Are you conversational? Do you focus more on luxury?

Combine the voice you use in your marketing with your description. The tone of voice you use sets the stage for buyers. It lets them know what type of product they are buying and what they can expect. It also helps you engage the right people.

#5. Make it Easy to Read

Scannable content always does better than blocks of text. To make your product descriptions scannable include:

  • Bullet points
  • Enticing Headlines
  • Extra White Space
  • Variable Font Sizes

Package your product descriptions so they are easier to read and scan through. Use emotional words to describe benefits, tastes, and features. Make it enjoyable to read your description.

Pull it All Together

Tickle the senses, persuade your readers, and explore the tiniest of details to conjure up more product sales. The more engaged your web visitors are, the more sales you’ll make.

Still drowning in writer’s block? I can help! As a freelance copywriter in Austin, Texas, I excel at writing product descriptions and I’d love to pump up your product sales. Contact me at 5dollarginger@gmail.com to chat more!

5 Qualities Your Freelance Writer Should Have

Freelance writers are their own breed of people.

They’ve committed themselves to the art of writing, and most spend years honing their craft into something worthy of your hard-earned cash.

Not everyone can churn out quality copy on a deadline with little more than their imagination propelling them forward, however.

Whether you’re in the market for a new freelance writer in Austin, Texas or are searching the interwebs for someone to help you write your “about” page, who you hire makes a difference.

No two writers are alike. Each has their own style and experience.

Still, writers who kill it for their clients possess the same core qualities. Ask yourself if the writer you are hiring has these 5 qualities before you send them a deposit.

  1. They know how to conduct research like a BOSS

A quick Google search will only get you so far.

Experienced writers have sources and contacts all over the world, and are quick to pull a quote or statement that supports what they’re writing.

Sure, some writers are knowledgeable in certain fields and don’t really need to research their topic.

However, no one can know everything.

The writer you hire should have the skills to research whatever you want written, and do so with expert precision.

  1. Has a good grasp on grammar

I say a good grasp because no one is perfect. Even bestselling authors have editors who undoubtedly spot an error here and there.

Let me be perfectly clear—there is a difference between an error here and there and flat-out awful grammar.

You are paying good money to have a freelance writer take on your project. You should receive high-caliber writing, but on the off-chance a mistake pops up don’t freak out.

The most important aspect of writing is creativity and a unique ability to sew sentences together. Focus on that first.

Read a few samples from your potential writer and determine if they have the grammar skills you require, then let it go unless you want to spend your life searching for the ‘perfect’ writer.

Writing mentor and Fortunate 500 freelance writer, Linda Formichelli, wrote an excellent post about grammar police. Give it a read if you still believe professional writers should be error-free at all times.

  1. Has Communication Skills!

Writers have to communicate clearly and quickly with their clients. Fast email response, open dialogue, and a willingness to listen are a must.

Also, a professional writer should communicate their concerns and ideas for your piece, and you should want them to. Why?

  • Because writers have an outside perspective of the project
  • They have experience you don’t
  • You’re paying them for fresh ideas

If a writer doesn’t ask any questions and simply sends you an invoice for their work, chances are you’re dealing with someone who really doesn’t give a shit about your project.

I know that’s harsh, but I can tell you from experience—a lack of communication equals a crappy outcome for you.

Keep an eye out for new ideas, questions, and comments about the project from your writer. You’ll find that professionals never hold back their opinion, and you’ll be glad they didn’t.

  1. Is Deadline-Conscious

A good writer has several pots on the stove at any given time. They can’t risk running behind on deadlines.

In my work, the deadline is critical. I don’t like to be late on projects and I do what it takes to guarantee a quality piece is delivered on-time and within the budget set.

You’ll find that’s the case with all professional freelance writers. Your deadline is held up to the light like the Holy Grail, shining down on our keyboard. Remember—if they care they make the deadline happen.

  1. Has a professional attitude

No matter who you choose to be your freelance writer, they should have a professional attitude.

Friendly email responses, asking if you’re happy, and a willingness to explain their process are a few things professional writers make happen. Regardless of your project, your writer should have a professional attitude throughout.

While this mostly becomes a concern if something goes awry, take note of how the person speaks to you initially and what their clients have to say about them.

Put simply—work with professionals if you want a professional result.

In Conclusion…

Hiring a professional freelance writer can be challenging. Use the qualities above as a foundation for your search and don’t settle. You work hard for your cash and should only give it away to someone who delivers.

If you like this post, and the other things I have said, then send me a message about your project. I’d love to work for you!

3 Easy Ways to Develop Meaningful Connections with Customers

 

When I was in elementary school, I was left out of the “cool kids” circle and I wanted nothing else but to be accepted by them.

I tried various techniques like chasing away the boys who ultimately wanted to flirt with them, being super nice to the leader of the pack, and eventually just started being nasty to them in hopes they’d fear me enough to include me.

As you can imagine, none of my strategies worked.

Fast forward about 20 years, and I find that those same principles apply in my career.

As a freelance writer in Austin, Texas I’ve experimented with marketing techniques to help my customers feel included.

Some have worked—while others have flat out failed.

I’ve come to realize that the only real way to hook customers, and to get in the circle where the “cool marketers” hang out, is to create meaningful connections.

Even though I’m a copywriter, you can use these same techniques in marketing your business or product.

 

Speak to them like a friend.

 

Who of us hasn’t been bombarded by ‘fake’ salespeople and immediately moved in the opposite direction?

Instead of coming at your customers with facts, figures, and reasons why they should buy your product or service, make them your friend.

Use stories and personal experience to explain why choosing you is more beneficial—even if it isn’t the lowest price.

People appreciate realism, and are more apt to buy from you when they feel a connection.

 

Figure out what they really want.

I already mentioned how all people want to be included, but how each of us goes about achieving that goal differs.

For example, one guy might become a comedian and get people to like him because he makes them laugh.

Another woman might go overboard with kindness in hopes of winning favor.

It’s your job as a marketer or business owner to determine what it is that makes your customers tick.

What is it they really want out of life? Is it success? A better financial standing? To look and feel younger?

Once you decipher what it is they want, you can create a deep connection that sucks them in from the start.

 

Give them something they want to identify with.

When I was a kid, my mother did this awful thing where she made frosted oatmeal cookies our dessert.

Don’t ask me why she did it, all I can say is I certainly didn’t want the damn things.

Similarly, don’t shove unwanted products or services down your customers’ throat. Give them something they want to identify with, something that resonates with who they are.

You are no doubt proud of your products or service, but that doesn’t mean your customers automatically will be.

Make what you are offering so tantalizing they can’t help but buy it. They’ll start to identify with your brand out of habit, and might even spread the word for you.

Show your customers that you hear them, recognize what they want, and be willing to give it to them. If you do, you’ll end up with satisfied customers for life.

What’s a Writer Worth? —A Realistic Look at Copywriters

Succinct, original and well-written copy goes a long way towards improving your stance in Google’s search engine results page (SERP). A top ranking page is like the holy grail for small and large businesses alike. That coveted no. 1 spot brings traffic to your website like nothing else can, and gives you greater opportunities to make a sale.

The problem is, you probably don’t have time to put on makeup and wash your face in the morning, let alone sit down and churn out in-your-face content.

So what’s the solution? Many in my area turn to an Austin, Texas freelance writer to help them craft copy with a kick. But what is the real value of shucking out hundreds, if not thousands of dollars to an expert? How can you quantify their value?

The Changing of the Tides

In 2011, Google completely reinvented the world of copywriting. Writers and web owners had to rethink the way they crafted content as Google announced a software program called “Panda” that would penalize sites that had ‘thin’ content.

Flash forward 5 years, and we’ve gone through nearly 30 Panda updates, all of which have had a dramatic impact on how writers write and web owners view content.

Gone are the days of stuffing keywords into a blog post and getting somewhere on the first page of Google. Today, smart writers know there is much more involved in getting ranked than simply posting an article here and there.

That’s where you can start quantifying value, it starts with the knowledge that Panda exists and how to write copy that isn’t in conflict with these changes.

Your Customers Prefer It!

Nearly 70 percent of consumers report that customized content is vital for their purchasing decisions. Infographics and blog posts represent the vast majority of this customized content, and can only be effectively executed by a professional copywriter.

Over 80 percent of customers feel more positive about a brand after reading customized content as well.

Companies agree about the importance of well-written content, and with good reason. Enterprises that post a blog on their site at least 15 times a month get over five times the traffic than businesses that don’t.

Affordability

While copywriting rates vary, and are based on factors such as experience, type of content produced, and time spent to craft it, content marketing remains one of the more affordable marketing options.

Data reveals that content marketing costs 60 percent less than traditional marketing with three times the leads produced. That’s a convincing number for any business, but start-ups and small businesses reap the greatest rewards.

The Benefits of Hiring a Copywriter

Whether you’re looking for high quality SEO content, blog posts, Press Releases, or even infographics, hiring a copywriter can be the best thing you’ve ever done for your business. Companies that use a qualified and professional freelance writer can expect:

  • Improved Customer Engagement
  • Increased Brand Awareness
  • More Traffic
  • Better Conversion Rates
  • More Free Time!

While quantifying the exact ROI for a writer can be difficult, there is no doubt that hiring a professional to handle your content will bring tangible results.

If you’re in the market for a freelance writer in Austin, Texas, I’d love to hear from you. I work with small businesses and individuals to craft compelling copy that builds a relationship with readers. Contact me to learn more about how I can help you improve your online web presence.

Why Small Business Owners Should Hire Freelance Writers

freelance writer, writer, contentIf you own an online website or small business, finding the right team to bring your brand to life can be frightening. Developing a marketing strategy that speaks to your audience and investing your limited budget in said marketing strategy, ups the ante even more.

When it comes to sourcing a copywriter, it quite literally pays to choose the right freelance writer for the job. While some business owners choose to outsource their work through a designer or social media manager, the reality is these experts rarely understand—or take the time to understand—the fundamentals of constructing powerful copy. So what’s the solution? Who should you use to get the job done right?

 

What a Freelance Writer Can Do For You

Freelance writers and SEO copywriters are naturally suited for working with small business owners. Their talents go beyond putting words on a webpage. These include:

  • Brand Research
  • Audience Analysis
  • SEO Work
  • Communication
  • Grammar, Spelling, Vocabulary

When you hire a freelance writer or copywriter, you aren’t just hiring someone to replace the Lorem Ipsum on your spankin’ new website. You are hiring a professional wordsmith who will captivate your audience and walk you through the process every step of the way. That is worth more than anything a “web designer” could ever offer.

Copywriter’s Are More Affordable

On average, individual writers are far more affordable than companies are. With virtually ZERO overhead costs, copywriters are able to offer their services for far less than marketing agencies that ‘throw-in’ copywriting just to charge you more. Small business owners are always looking for a way to cut costs, and seeking out a qualified writer who can capture your “voice” and deliver exceptional content is well worth the search.

Your Time is Too Precious

Quality writing takes time to create, proofread, and rewrite. Time that you simply do not have. A professional copywriter will devote hours of their time to make sure your website tells your story loud and clear, leaving you to manage your business without the added stress of copy writing.

Let Me Be Your Copywriter!

If you want killer content for your website, then I’m your woman! I am an experienced copywriter who is passionate about helping small business owners get their businesses off the ground. Want to know more about what I offer? Then contact me for a hassle-free email consultation, and let’s make you some cash!

5 Tips For Better SEO Articles

SEO Tips If you own a small business, you’re likely familiar with the term “SEO” (Search Engine Optimization). Web designers and marketing experts push SEO on their clients like nobody’s business. But what is SEO, and how does it affect your business in the long-term?

In short, SEO is one of the keys to getting noticed on the web. A website without SEO is like Siri. It doesn’t make any sense and doesn’t produce the results you want.

As a writer, SEO is one of my best friends. It enables me to drive traffic to my blog and gives me a reason to keep hammering away on the keyboard. As a copywriter I find that it holds a unique power to captivate the search engines, and if done correctly it can generate sales and even build an audience.

If you are interested in SEO articles or want a better understanding of the structure that defines well-written web content, then check out my 5 tips for better SEO articles down below.

Tip 1. Use the Proper Length—What’s the Right Word Count?

Ah yes, the proverbial “word-count.” Not only does word count matter to people who purchase articles from writers, but it is also crucial in the eyes of search engines. Articles that are too short—did someone order 150 words of subpar content—don’t hold any value to readers and are often shunned by Google. On the other hand, 2,000 word blog posts aren’t going to hold anyone’s attention long enough to be worth the time they took to churn out.

So what’s the happy medium? The answer is: there is no answer. Focus on quality over word count and avoid “fluffed” up articles that don’t say much of anything. I typically recommend anywhere from 300-500 words of high quality content for regular posting and longer articles for niche topics, but in the end word count should be based on the topic and the audience in question.

Tip 2. Choose the Right Keywords

What is SEO content without keywords? Choosing the right keywords is essential if you want to rank for your niche. For example, if you’re selling golf products, you’ll want to base your keywords around the word “golf.” Locally based keywords are also incredibly important as they position your business on the front lines when searched for in Google. So, if your golf business was based in Orlando, Florida you could use the keyword phrase “best golf accessories in Orlando Florida” or “golf store in Orlando” to rank higher when someone searches for those terms.

Check out Google Analytics and their keyword search tool for more information.

Tip 3. Understand Your Audience

As I briefly mentioned earlier, your audience should drive the content of your articles. Putting up content just for the sake of ranking high in Google’s results isn’t going to produce sustainable results. When visitors arrive on your website they are looking for something. Whether it’s an answer to a question or information about a certain topic, it’s your job to provide them with what their looking for. Take a long hard look at the value of your content and align it with what your audience wants before clicking the “submit” button.

Tip 4. Use Headlines & Subheadings

Gone are the days when people read every sentence of an article. Today, readers skim through information to get the answer they want. By using headlines and subheadings (and inserting keywords where possible) you stand a better chance of getting readers to slow down and read your content. This reduces your bounce rate and contributes to better SEO on your site.

Tip 5. Hire a Professional for Professional Results!

A professional writer who is skilled in SEO work can not only craft a well-written piece of content, but will also help you get noticed by Google. They will choose the right keywords and expertly knit them into your article naturally.

If you are looking for an SEO writer then look no further than yours truly. Head over to my “get a quote” page and let’s talk SEO.

What is a Copywriter & Why Do You Need One?

freelance writerPoets. Screenplay writers. Songwriters. Authors.

What do all of these people have in common? Their work is clear cut, and well defined in the eyes of the average individual. After all, who doesn’t love a good book or an inspiring block of lyrics?

Far fewer people, however, drool over a copywriter who can pull off an effective piece of sales copy. Of course, if you don’t know what a copywriter is or does it’s a bit difficult to understand why you need one in the first place.

Copywriter by Definition:

Put simply, a copywriter crafts compelling and engaging content for advertisers, brands and individuals. While they may form a larger group of writers and marketers, most work as freelances providing professional copy for brands and businesses in need of their services.

In addition to possessing excellent writing skills, copywriters have to have both:

  1. A deep understanding of the company or Industry they are writing for.
  2. Familiarity with their client’s advertising campaigns and marketing strategy.

However, copywriting doesn’t always play by these rules. Often times, small business owners and even large brands choose to build on what their copywriter comes up with, instead of the other way around. Copywriters also need to be able to work well under pressure and have a strong command of the language they are writing in (that should be fairly obvious).

Depending on the medium, copywriting can also vary in structure and in format. For example, writing content for an email advertisement is far different than writing a newspaper ad. The style, language used, and the message will likely differ.

Do You Need a Copywriter?

If you own a website, brand or company then yes, you need a copywriter. Here’s why:

  • Professional content sells. Amateur content repels.
  • Copywriters offer a fresh perspective of your business.
  • They know tricks of the trade (i.e. bullet points anyone?)
  • They can optimize your content.
  • To create content that outshines your competition.

 

Unsure if your website could use the finesse of an expert copywriter? Do you think you might need a content writer instead of a copywriter? If so, let’s talk…

 

 

 

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