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5 Powerful Tips to Write Killer Product Descriptions!

Every product needs a description, but writing descriptions that inspire action isn’t easy.

E-commerce sites thrive on powerful product descriptions. They are literally the bread and butter for anyone who sells online.

While you may not be a qualified copywriter, that doesn’t mean your Etsy description needs to be bland and uninspiring. A few well-written words can take shoppers from nah to yah! You just need to know how to do it…

#1. Hone in On Your Target Buyer

When you created your product, who did you create it for? Are you selling purple shoes with lime green shoelaces? Customized quilted purses? High-end tech gadgets?

It doesn’t matter if you’re selling helium to a balloon, you have to have that buyer firmly fixed in your mind when you write your description.

Imagine your target buyer’s likes, dislikes, where they go on the weekend, what their favorite color is, and what they’ll use your product for. Create an entire personality around this image in your mind and let it guide you when you begin writing your description.

Struggling with the details? Do some social media research by tweeting about certain products and get demographics based on the people who respond. A little feedback goes a long way.

#2. Develop a List of Features & Benefits

Before you put finger to keyboard, write out a list of your product’s features and specs. Once you have the technical jargon in front of you, ask yourself if that’s what you’d want to read if you were a buyer.

The answer will be no, I promise.

What you’d want to know are the benefits to buying it.

Sure, it’s amazing that your nifty new watch tracks daylight hours with precision accuracy. What would be even more amazing is if people knew why the hell they’d want it to do that.

You could say something like, “Our 2016 watch helps you maximize your sleeping patterns with a 24/7 daylight tracking functionality. Sleep the way your body intended; with the Sun’s rotation.”

Doesn’t that sound much more interesting?

Don’t get me wrong, listing features and technical information is important—but selling it’s benefits  is what motivates people to take action. Focus on what people will get out of your product, not so much on HOW it provides those benefits.

Sell an experience, not your product.

#3. Get Specific

Writers block happens to the best of us, but it shouldn’t reduce the quality of your description.

I’ll be the first to admit that it’s tempting to use phrases such as, “exceptional quality”, “premium results”, and “incredible materials,” but these words are meaningless to buyers.

Everyone claims their product is “the best,” and everyone is probably wrong.

Your description is less persuasive when you use words that everyone else does. Prevent boredom by getting specific.

Instead of saying your product is ‘high-quality’ tell them why. Describe your product fully and allow that description to naturally leave an impression of superiority.

#4. Use Your Brand’s Voice

What voice do you use in your marketing materials? Are you conversational? Do you focus more on luxury?

Combine the voice you use in your marketing with your description. The tone of voice you use sets the stage for buyers. It lets them know what type of product they are buying and what they can expect. It also helps you engage the right people.

#5. Make it Easy to Read

Scannable content always does better than blocks of text. To make your product descriptions scannable include:

  • Bullet points
  • Enticing Headlines
  • Extra White Space
  • Variable Font Sizes

Package your product descriptions so they are easier to read and scan through. Use emotional words to describe benefits, tastes, and features. Make it enjoyable to read your description.

Pull it All Together

Tickle the senses, persuade your readers, and explore the tiniest of details to conjure up more product sales. The more engaged your web visitors are, the more sales you’ll make.

Still drowning in writer’s block? I can help! As a freelance copywriter in Austin, Texas, I excel at writing product descriptions and I’d love to pump up your product sales. Contact me at 5dollarginger@gmail.com to chat more!

5 Qualities Your Freelance Writer Should Have

Freelance writers are their own breed of people.

They’ve committed themselves to the art of writing, and most spend years honing their craft into something worthy of your hard-earned cash.

Not everyone can churn out quality copy on a deadline with little more than their imagination propelling them forward, however.

Whether you’re in the market for a new freelance writer in Austin, Texas or are searching the interwebs for someone to help you write your “about” page, who you hire makes a difference.

No two writers are alike. Each has their own style and experience.

Still, writers who kill it for their clients possess the same core qualities. Ask yourself if the writer you are hiring has these 5 qualities before you send them a deposit.

  1. They know how to conduct research like a BOSS

A quick Google search will only get you so far.

Experienced writers have sources and contacts all over the world, and are quick to pull a quote or statement that supports what they’re writing.

Sure, some writers are knowledgeable in certain fields and don’t really need to research their topic.

However, no one can know everything.

The writer you hire should have the skills to research whatever you want written, and do so with expert precision.

  1. Has a good grasp on grammar

I say a good grasp because no one is perfect. Even bestselling authors have editors who undoubtedly spot an error here and there.

Let me be perfectly clear—there is a difference between an error here and there and flat-out awful grammar.

You are paying good money to have a freelance writer take on your project. You should receive high-caliber writing, but on the off-chance a mistake pops up don’t freak out.

The most important aspect of writing is creativity and a unique ability to sew sentences together. Focus on that first.

Read a few samples from your potential writer and determine if they have the grammar skills you require, then let it go unless you want to spend your life searching for the ‘perfect’ writer.

Writing mentor and Fortunate 500 freelance writer, Linda Formichelli, wrote an excellent post about grammar police. Give it a read if you still believe professional writers should be error-free at all times.

  1. Has Communication Skills!

Writers have to communicate clearly and quickly with their clients. Fast email response, open dialogue, and a willingness to listen are a must.

Also, a professional writer should communicate their concerns and ideas for your piece, and you should want them to. Why?

  • Because writers have an outside perspective of the project
  • They have experience you don’t
  • You’re paying them for fresh ideas

If a writer doesn’t ask any questions and simply sends you an invoice for their work, chances are you’re dealing with someone who really doesn’t give a shit about your project.

I know that’s harsh, but I can tell you from experience—a lack of communication equals a crappy outcome for you.

Keep an eye out for new ideas, questions, and comments about the project from your writer. You’ll find that professionals never hold back their opinion, and you’ll be glad they didn’t.

  1. Is Deadline-Conscious

A good writer has several pots on the stove at any given time. They can’t risk running behind on deadlines.

In my work, the deadline is critical. I don’t like to be late on projects and I do what it takes to guarantee a quality piece is delivered on-time and within the budget set.

You’ll find that’s the case with all professional freelance writers. Your deadline is held up to the light like the Holy Grail, shining down on our keyboard. Remember—if they care they make the deadline happen.

  1. Has a professional attitude

No matter who you choose to be your freelance writer, they should have a professional attitude.

Friendly email responses, asking if you’re happy, and a willingness to explain their process are a few things professional writers make happen. Regardless of your project, your writer should have a professional attitude throughout.

While this mostly becomes a concern if something goes awry, take note of how the person speaks to you initially and what their clients have to say about them.

Put simply—work with professionals if you want a professional result.

In Conclusion…

Hiring a professional freelance writer can be challenging. Use the qualities above as a foundation for your search and don’t settle. You work hard for your cash and should only give it away to someone who delivers.

If you like this post, and the other things I have said, then send me a message about your project. I’d love to work for you!

3 Easy Ways to Develop Meaningful Connections with Customers

 

When I was in elementary school, I was left out of the “cool kids” circle and I wanted nothing else but to be accepted by them.

I tried various techniques like chasing away the boys who ultimately wanted to flirt with them, being super nice to the leader of the pack, and eventually just started being nasty to them in hopes they’d fear me enough to include me.

As you can imagine, none of my strategies worked.

Fast forward about 20 years, and I find that those same principles apply in my career.

As a freelance writer in Austin, Texas I’ve experimented with marketing techniques to help my customers feel included.

Some have worked—while others have flat out failed.

I’ve come to realize that the only real way to hook customers, and to get in the circle where the “cool marketers” hang out, is to create meaningful connections.

Even though I’m a copywriter, you can use these same techniques in marketing your business or product.

 

Speak to them like a friend.

 

Who of us hasn’t been bombarded by ‘fake’ salespeople and immediately moved in the opposite direction?

Instead of coming at your customers with facts, figures, and reasons why they should buy your product or service, make them your friend.

Use stories and personal experience to explain why choosing you is more beneficial—even if it isn’t the lowest price.

People appreciate realism, and are more apt to buy from you when they feel a connection.

 

Figure out what they really want.

I already mentioned how all people want to be included, but how each of us goes about achieving that goal differs.

For example, one guy might become a comedian and get people to like him because he makes them laugh.

Another woman might go overboard with kindness in hopes of winning favor.

It’s your job as a marketer or business owner to determine what it is that makes your customers tick.

What is it they really want out of life? Is it success? A better financial standing? To look and feel younger?

Once you decipher what it is they want, you can create a deep connection that sucks them in from the start.

 

Give them something they want to identify with.

When I was a kid, my mother did this awful thing where she made frosted oatmeal cookies our dessert.

Don’t ask me why she did it, all I can say is I certainly didn’t want the damn things.

Similarly, don’t shove unwanted products or services down your customers’ throat. Give them something they want to identify with, something that resonates with who they are.

You are no doubt proud of your products or service, but that doesn’t mean your customers automatically will be.

Make what you are offering so tantalizing they can’t help but buy it. They’ll start to identify with your brand out of habit, and might even spread the word for you.

Show your customers that you hear them, recognize what they want, and be willing to give it to them. If you do, you’ll end up with satisfied customers for life.

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