If you own a small business, you’re likely familiar with the term “SEO” (Search Engine Optimization). Web designers and marketing experts push SEO on their clients like nobody’s business. But what is SEO, and how does it affect your business in the long-term?
In short, SEO is one of the keys to getting noticed on the web. A website without SEO is like Siri. It doesn’t make any sense and doesn’t produce the results you want.
As a writer, SEO is one of my best friends. It enables me to drive traffic to my blog and gives me a reason to keep hammering away on the keyboard. As a copywriter I find that it holds a unique power to captivate the search engines, and if done correctly it can generate sales and even build an audience.
If you are interested in SEO articles or want a better understanding of the structure that defines well-written web content, then check out my 5 tips for better SEO articles down below.
Tip 1. Use the Proper Length—What’s the Right Word Count?
Ah yes, the proverbial “word-count.” Not only does word count matter to people who purchase articles from writers, but it is also crucial in the eyes of search engines. Articles that are too short—did someone order 150 words of subpar content—don’t hold any value to readers and are often shunned by Google. On the other hand, 2,000 word blog posts aren’t going to hold anyone’s attention long enough to be worth the time they took to churn out.
So what’s the happy medium? The answer is: there is no answer. Focus on quality over word count and avoid “fluffed” up articles that don’t say much of anything. I typically recommend anywhere from 300-500 words of high quality content for regular posting and longer articles for niche topics, but in the end word count should be based on the topic and the audience in question.
Tip 2. Choose the Right Keywords
What is SEO content without keywords? Choosing the right keywords is essential if you want to rank for your niche. For example, if you’re selling golf products, you’ll want to base your keywords around the word “golf.” Locally based keywords are also incredibly important as they position your business on the front lines when searched for in Google. So, if your golf business was based in Orlando, Florida you could use the keyword phrase “best golf accessories in Orlando Florida” or “golf store in Orlando” to rank higher when someone searches for those terms.
Check out Google Analytics and their keyword search tool for more information.
Tip 3. Understand Your Audience
As I briefly mentioned earlier, your audience should drive the content of your articles. Putting up content just for the sake of ranking high in Google’s results isn’t going to produce sustainable results. When visitors arrive on your website they are looking for something. Whether it’s an answer to a question or information about a certain topic, it’s your job to provide them with what their looking for. Take a long hard look at the value of your content and align it with what your audience wants before clicking the “submit” button.
Tip 4. Use Headlines & Subheadings
Gone are the days when people read every sentence of an article. Today, readers skim through information to get the answer they want. By using headlines and subheadings (and inserting keywords where possible) you stand a better chance of getting readers to slow down and read your content. This reduces your bounce rate and contributes to better SEO on your site.
Tip 5. Hire a Professional for Professional Results!
A professional writer who is skilled in SEO work can not only craft a well-written piece of content, but will also help you get noticed by Google. They will choose the right keywords and expertly knit them into your article naturally.
If you are looking for an SEO writer then look no further than yours truly. Head over to my “get a quote” page and let’s talk SEO.