Little Creek Content

5 Killer Resources for Content Marketing

 

Content marketing is critical for any online business. Fortunately, you don’t have to go it alone. The web is full of excellent resources for you to learn and take from to generate engaging content.

Online marketing can be effective and seamless if you use the right tools and techniques to get you there.

Check out the following five killer resources for content marketing below, and learn how they can help improve your online presence.

  1. Copyblogger

Copyblogger supplies bloggers and small business owners with killer content that aids in building an audience. The site covers everything from copywriting to how to create audience centric content. Starting out in 2006, Copyblogger has become a go-to source for online marketing and content creation.

Why you need it: To learn about online marketing and how to effectively gain an online presence.

  1. HubSpotBlogs

HubSpot Blogs are the perfect resource for inbound content. They cover marketing, sales, and agency focused content and provide how-to guides galore. If you need to know how to market your product or business, HubSpot Blogs can show you how. Although it is more technical in nature, the website is an excellent resource if you have the foundations of content marketing fixed firmly in your mind.

Why you need it: To improve your content marketing skills and online sales.

  1. Mashable

Mashable is one of the world’s leading media and content providers. With over 45 million monthly visitors, it’s the best place to find the latest and greatest breaking news on the web. Unlike the other sites mentioned, Mashable makes a great resource if you need to get inside your audiences’ head. Find out what’s going on in the world and discover the hottest topics with a quick trip to the site.

Why you need it: To stay up-to-date on the latest news and events around the world.

  1. Social Media Examiner

Social Media Examiner breaks down social media marketing like a boss. They help millions of businesses every year connect with their audience, drive traffic to their website, and generate awareness. They are the best website if you want to know how to increase your social presence on the web. With hundreds of thousands of articles, free podcasts, and even conferences they are one of the most comprehensive Social Media resources on the web.

Why you need it: To discover the best ways to increase your social and online presence.

  1. The Story of Telling

Every business needs a story, and The Story of Telling helps you create one. Branding is a tricky and sometimes treacherous world, but this blog guides you through the canyon of storying telling with ease. Whether you need some inspiration for a new product launch or could use assistance creating an “About Us” page, The Story of Telling is the best resource on the web for branding.

Why you need it: To learn the art of storytelling and engage your audience in your business.

Wrapping it Up

The resources listed here are invaluable whether you’ve been in business for a while or are just starting out in content marketing. Developing your voice as a content writer might not be first on your to-do list, but the effect it can have on your business is powerful. If you find it difficult to churn out the quality content your audience is dying to read, then you might want to turn things over to an expert.

As an Austin based freelance writer, I know how to create content that intrigues your audience. Regardless if you choose to use my services, or take things into your own hands, I truly hope these resources improve your online marketing strategy.

Copywriting Tips & Tricks To Turn ‘Traffic’ into Customers

Traffic, content

 

As a small business owner, or as someone in sales, your number one goal is to make the sale. You’re willing to do anything and everything to get people to click the ‘buy now’ button on your website.

But your single-minded focus to make the sale could be preventing you from reaching your goal.

The problem is, what you want doesn’t really align with what your customers want. They’re looking for a change in the way they live, a better way to make money, or an improvement in their physical or mental health.

It’s up to you to share the desires and goals of your customers through your copywriting. Here’s a few ways you can turn your ‘traffic’ into buying customers through your sales copy.

Forget About the Sale

If I ask you to not think about a large pink elephant, what’s the first thing that pops into your head? Is it the elephant? Is it impossible to stop thinking about the elephant?

Marketing and copywriting is sort of like that. If you can’t unlock your focus on the sale, you’ll get lost in over-selling your products or service and lose your customers along the way. Fixating your writing solely on making a sale will put your customers off, which is the opposite of what you’re trying to do.

Understand Their Vision

So if your customers aren’t thinking about ‘buying your product’ what are they thinking about?

That’s the trick. You have to get inside their head to write copy that resonates with their needs.

Imagine for a second, that you’re a mom looking for a stroller. You head to the store and run into an overly zealous sales associate who hones in on the price of their strollers—assuming you want the cheapest version of the product.

Do you think the price is the most important factor?

Probably not. More than likely, you want to know about the safety features, the quality of the brand, and what other moms think about it.

When you handle your sales copy like the overeager sales associate, you’ll lose your audience point blank. You have to understand what they want, the information they’re looking for, and how to write it in a way that moves them. Then and only then, will you turn your traffic into customers.

Write for THEM

Now that you know what your traffic is looking for, it’s time to put it on the page.

If you’re trying to sell products your descriptions should reflect what your customer’s want to learn. Sure, tech specifications are great if you’re selling software but not so great if you’re selling strollers to moms.

Put yourself in a mother’s shoes. What would YOU want to know about your strollers? The exact dimensions? The colors available? No. You want to know what it does, how it does it, and how safe it is for babies.

Your customer’s subjective concerns should motivate and guide your sales copy from start to finish.

Use Active Language

If all you can do is hound on, “Get yours today!” and “Our product is amazing!” you will have trouble gaining your customer’s attention.

Instead, highlight the transformation your customers will make once they do purchase your product. This takes them beyond the initial sale and gets them excited to click the “Buy Now” button.

When you use active language like, “This stroller will give you peace of mind as you push your newborn or toddler through your neighborhood” you paint a picture for your target audience. One in which they are already using your product. This builds a connection and moves them past the purchase.

Don’t Be Mysterious

What will your customers experience when they place an order? Build anticipation by telling them what comes next after they make a purchase. Will they get a confirmation email? Let them know. Does your product come with special offers? Tell them.

Build confidence in the purchasing process by guiding your customers through it before they even go down that road.

Give your customers a hand by honing your copywriting skills and on-page sales copy. Doing so will ultimately give your business the boost you are looking for.

 

If you need help constructing copy that leads customers beyond the buy button, then contact me! I will happily take a look at your content and offer advice for creating better sales copy that entices your target audience.

 

 

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