No marketing strategy is complete without customer engagement.
But while you’re busy managing payroll, providing customer service, and figuring out which product to launch next your content could be suffering.
Now that we’re some three months into 2017, you may have already noticed another thing that needs to be added to your to-do list—content marketing.
No longer an option, creating meaningful, informative content is the best way to market your business.
If you’re still not convinced that this year is the year you should hire a professional writer, here are 9 powerful statistics that might change your mind
1. The Average Blog Post is 19% Longer Than in Previous Years
The average length of articles on page 1 of Google in 2016 was 1,054 words.
In 2017, experts expect that number to increase. In comparison, the number of articles with 500 words or less has sliced in half!
The longer the article, the more time it takes to write. You probably don’t have time to pine over every last word. Conversely, you can’t afford to let your content slide.
Hire a professional writer who knows how to make the most of every last morsel. This new era of digital content marketing demands it.
2. Long-Form Content Secures More Leads
Naturally, long-form content will see more leads in 2017.
According to Curata, it secures up to 9 times more leads! Can you afford to miss out on 9x more leads than you’re getting now? Yeah, I didn’t think so.
Long-form written content consists of thoroughly researched, professionally executed content that includes images and videos to drive the point home. In short, it’s the best form of content you can get. It’s no surprise that more people are looking for it.
Once again, a professional writer can spend time nurturing your content, giving it the care and attention it deserves. The result is brand-worthy content that sticks out among your competitors.
3. Storytelling Will Play a Central Role in Content Marketing
Do you know how to tell a good story? No, I don’t mean retelling that experience you had the last year of college, I mean real, compassionate, empathic story telling.
Customers don’t want to be told what you do or why they should choose you, they want to be convinced.
Stories put your brand in the best light possible. And every brand has a story.
Writers who ‘get’ storytelling can build your brand to fairytale heights and encourage your customers to enter your world.
4. Nearly Half of all Buyers Engage With Content BEFORE Making a Purchase
If half of consumers take action, it’s your job to know why.
According to Industry Insights, half of all buyers check out at least one piece of content before they pull out their hard-earned dollars.
Of course, it’s what that content says to them that has them pushing the ‘buy it now’ button. If you don’t have content, or aren’t creating quality content, then you’re missing out. To outpace your competition, you need effective content that influences their purchasing decisions.
Whether it’s blog posts or web copy, publishing content is one of the best ways to secure sales.
A professional writer can ensure the copy you put out has the best ROI possible.
5. 45% of Marketers Note that Blogging is the most important part of their marketing strategy.
Are you in the 45% of marketers who agree blogging is a critical part of marketing? If not, you’re going to fall behind.
Gone are the days when a monthly newspaper ad was all the marketing you needed. We’ve zoomed past that time and launched ourselves into an era where fresh digital content is a requirement.
Blogging is also one of the best ways to stay relevant and keep your website highly ranked. What you say in those blogs is even more important.
Whether you run out of ideas quickly or suffer from a serious case of “I hate writing,” a pro blogger needs to be on your payroll in 2017.
6. 9 out of 10 Buyers claim Content Has a Direct Effect On their Purchasing Decisions
If 9 out of 10 buyers said they bought a product because of a selfie, you should start posting selfies. Thank god we’re not talking about duck face here.
Fortunately, all you need to do is write content that’s persuasive. OKAY, maybe that’s more than you can handle. However, you can’t glaze over this fact—it’s staring you right in the face like those awful selfies.
Your job as a business owner is to either create convincing content or to hire someone who can. Otherwise you’ll miss out on 90% of buyers who use it to make purchasing decisions.
7.Over 70% of Your Competition is Increasing their Content Output
Do what the competition is doing or get left behind. If 70% of businesses are planning to increase their content output, so should you.
Quality is still important, however, so don’t publish content just to publish it. Instead, be selective. Choose content that’s relevant to your brand and to your customer’s needs.
And, you guessed it, an experienced writer is the route to go. They know what your audience is thirsty for and can build content that quenches that thirst.
8.80% of Decision Makers Prefer Blogs to Ads
More companies are turning to blog post and email drip campaigns to feed their customers. Decision makers don’t have the time or desire to look at ads.
This means it’s time to take a new look at advertising. Blogs can be perfectly good sources of advertising if you know how to craft them. Information must be relevant and educational, but a Call To Action (CTA) can be worked in.
Smart businesses know they need a pro to handle their blog content if they want real results.
9.91% of the World’s Top Business Bloggers Publish Weekly
Curata published this statistic with the follow up that only 70% of all other bloggers post with the same frequency.
What’s that mean for you? It means it’s time to create more content.
Again, I go back to the quality of these posts. Rest assured, the best business bloggers aren’t churning out useless posts for the heck of it. They strategically define the needs of their audience and concoct content accordingly.
Without the help of an experienced writer, you may not be able to keep up.
Tying It Together…
Investment in content marketing is the focal point of digital branding. Buyers and marketing leaders agree—now is not the time to back down from your content marketing. No matter what your budget is, a portion should go to copy creation.
As a professional writer, I’ve seen businesses, both small and large, struggle to keep up because they refuse to invest the proper amount in their content. Don’t be that person.
The value of your content goes beyond the short-term.
Whether you need email content, social media posts, blogs or white papers—I can help. Get the answers to all your pressing content questions with a free consultation with yours truly.