Little Creek Content

9 Statistics That PROVE It’s Time You Hired A Writer

No marketing strategy is complete without customer engagement.

But while you’re busy managing payroll, providing customer service, and figuring out which product to launch next your content could be suffering.

Now that we’re some three months into 2017, you may have already noticed another thing that needs to be added to your to-do list—content marketing.

No longer an option, creating meaningful, informative content is the best way to market your business.

If you’re still not convinced that this year is the year you should hire a professional writer, here are 9 powerful statistics that might change your mind

1. The Average Blog Post is 19% Longer Than in Previous Years

The average length of articles on page 1 of Google in 2016 was 1,054 words.

In 2017, experts expect that number to increase. In comparison, the number of articles with 500 words or less has sliced in half!

The longer the article, the more time it takes to write. You probably don’t have time to pine over every last word. Conversely, you can’t afford to let your content slide.

Hire a professional writer who knows how to make the most of every last morsel. This new era of digital content marketing demands it.

2. Long-Form Content Secures More Leads

Naturally, long-form content will see more leads in 2017.

According to Curata, it secures up to 9 times more leads! Can you afford to miss out on 9x more leads than you’re getting now? Yeah, I didn’t think so.

Long-form written content consists of thoroughly researched, professionally executed content that includes images and videos to drive the point home. In short, it’s the best form of content you can get. It’s no surprise that more people are looking for it.

Once again, a professional writer can spend time nurturing your content, giving it the care and attention it deserves. The result is brand-worthy content that sticks out among your competitors.

3. Storytelling Will Play a Central Role in Content Marketing

Do you know how to tell a good story? No, I don’t mean retelling that experience you had the last year of college, I mean real, compassionate, empathic story telling.

Customers don’t want to be told what you do or why they should choose you, they want to be convinced.

Stories put your brand in the best light possible. And every brand has a story.

Writers who ‘get’ storytelling can build your brand to fairytale heights and encourage your customers to enter your world.

4. Nearly Half of all Buyers Engage With Content BEFORE Making a Purchase

If half of consumers take action, it’s your job to know why.

According to Industry Insights, half of all buyers check out at least one piece of content before they pull out their hard-earned dollars.

Of course, it’s what that content says to them that has them pushing the ‘buy it now’ button. If you don’t have content, or aren’t creating quality content, then you’re missing out. To outpace your competition, you need effective content that influences their purchasing decisions.

Whether it’s blog posts or web copy, publishing content is one of the best ways to secure sales.

A professional writer can ensure the copy you put out has the best ROI possible.

5. 45% of Marketers Note that Blogging is the most important part of their marketing strategy.

Are you in the 45% of marketers who agree blogging is a critical part of marketing? If not, you’re going to fall behind.

Gone are the days when a monthly newspaper ad was all the marketing you needed. We’ve zoomed past that time and launched ourselves into an era where fresh digital content is a requirement.

Blogging is also one of the best ways to stay relevant and keep your website highly ranked. What you say in those blogs is even more important.

Whether you run out of ideas quickly or suffer from a serious case of “I hate writing,” a pro blogger needs to be on your payroll in 2017.

6. 9 out of 10 Buyers claim Content Has a Direct Effect On their Purchasing Decisions

If 9 out of 10 buyers said they bought a product because of a selfie, you should start posting selfies. Thank god we’re not talking about duck face here.

Fortunately, all you need to do is write content that’s persuasive. OKAY, maybe that’s more than you can handle.  However, you can’t glaze over this fact—it’s staring you right in the face like those awful selfies.

Your job as a business owner is to either create convincing content or to hire someone who can. Otherwise you’ll miss out on 90% of buyers who use it to make purchasing decisions.

7.Over 70% of Your Competition is Increasing their Content Output

Do what the competition is doing or get left behind. If 70% of businesses are planning to increase their content output, so should you.

Quality is still important, however, so don’t publish content just to publish it. Instead, be selective. Choose content that’s relevant to your brand and to your customer’s needs.

And, you guessed it, an experienced writer is the route to go. They know what your audience is thirsty for and can build content that quenches that thirst.

8.80% of Decision Makers Prefer Blogs to Ads

More companies are turning to blog post and email drip campaigns to feed their customers. Decision makers don’t have the time or desire to look at ads.

This means it’s time to take a new look at advertising. Blogs can be perfectly good sources of advertising if you know how to craft them. Information must be relevant and educational, but a Call To Action (CTA) can be worked in.

Smart businesses know they need a pro to handle their blog content if they want real results.

9.91% of the World’s Top Business Bloggers Publish Weekly

Curata published this statistic with the follow up that only 70% of all other bloggers post with the same frequency.

What’s that mean for you? It means it’s time to create more content.

Again, I go back to the quality of these posts. Rest assured, the best business bloggers aren’t churning out useless posts for the heck of it. They strategically define the needs of their audience and concoct content accordingly.

Without the help of an experienced writer, you may not be able to keep up.

Tying It Together…

Investment in content marketing is the focal point of digital branding. Buyers and marketing leaders agree—now is not the time to back down from your content marketing. No matter what your budget is, a portion should go to copy creation.

As a professional writer, I’ve seen businesses, both small and large, struggle to keep up because they refuse to invest the proper amount in their content. Don’t be that person.

The value of your content goes beyond the short-term.

Whether you need email content, social media posts, blogs or white papers—I can help. Get the answers to all your pressing content questions with a free consultation with yours truly.

5 Tips For Better SEO Articles

SEO Tips If you own a small business, you’re likely familiar with the term “SEO” (Search Engine Optimization). Web designers and marketing experts push SEO on their clients like nobody’s business. But what is SEO, and how does it affect your business in the long-term?

In short, SEO is one of the keys to getting noticed on the web. A website without SEO is like Siri. It doesn’t make any sense and doesn’t produce the results you want.

As a writer, SEO is one of my best friends. It enables me to drive traffic to my blog and gives me a reason to keep hammering away on the keyboard. As a copywriter I find that it holds a unique power to captivate the search engines, and if done correctly it can generate sales and even build an audience.

If you are interested in SEO articles or want a better understanding of the structure that defines well-written web content, then check out my 5 tips for better SEO articles down below.

Tip 1. Use the Proper Length—What’s the Right Word Count?

Ah yes, the proverbial “word-count.” Not only does word count matter to people who purchase articles from writers, but it is also crucial in the eyes of search engines. Articles that are too short—did someone order 150 words of subpar content—don’t hold any value to readers and are often shunned by Google. On the other hand, 2,000 word blog posts aren’t going to hold anyone’s attention long enough to be worth the time they took to churn out.

So what’s the happy medium? The answer is: there is no answer. Focus on quality over word count and avoid “fluffed” up articles that don’t say much of anything. I typically recommend anywhere from 300-500 words of high quality content for regular posting and longer articles for niche topics, but in the end word count should be based on the topic and the audience in question.

Tip 2. Choose the Right Keywords

What is SEO content without keywords? Choosing the right keywords is essential if you want to rank for your niche. For example, if you’re selling golf products, you’ll want to base your keywords around the word “golf.” Locally based keywords are also incredibly important as they position your business on the front lines when searched for in Google. So, if your golf business was based in Orlando, Florida you could use the keyword phrase “best golf accessories in Orlando Florida” or “golf store in Orlando” to rank higher when someone searches for those terms.

Check out Google Analytics and their keyword search tool for more information.

Tip 3. Understand Your Audience

As I briefly mentioned earlier, your audience should drive the content of your articles. Putting up content just for the sake of ranking high in Google’s results isn’t going to produce sustainable results. When visitors arrive on your website they are looking for something. Whether it’s an answer to a question or information about a certain topic, it’s your job to provide them with what their looking for. Take a long hard look at the value of your content and align it with what your audience wants before clicking the “submit” button.

Tip 4. Use Headlines & Subheadings

Gone are the days when people read every sentence of an article. Today, readers skim through information to get the answer they want. By using headlines and subheadings (and inserting keywords where possible) you stand a better chance of getting readers to slow down and read your content. This reduces your bounce rate and contributes to better SEO on your site.

Tip 5. Hire a Professional for Professional Results!

A professional writer who is skilled in SEO work can not only craft a well-written piece of content, but will also help you get noticed by Google. They will choose the right keywords and expertly knit them into your article naturally.

If you are looking for an SEO writer then look no further than yours truly. Head over to my “get a quote” page and let’s talk SEO.

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